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International marketing
140
Internationales Marketing
132
Consumer behaviour
64
Konsumentenverhalten
64
Brand management
42
Markenführung
42
Brand image
38
Markenimage
38
Multinationales Unternehmen
30
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30
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28
Marketingmanagement
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Internationaler Markteintritt
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Ressourcenorientierter Ansatz
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Emerging economies
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Schwellenländer
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KMU
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Strategic management
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Strategisches Management
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National culture
10
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Language
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English
166
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Papadopoulos, Nicolas G.
4
Shoham, Aviv
4
Vrontis, Demetris
4
Cleveland, Mark
3
Fastoso, Fernando
3
Ghauri, Pervez N.
3
Gnizy, Itzhak
3
Hadjielias, Elias
3
Leonidou, Leonidas C.
3
Mooij, Marieke K. de
3
Samiee, Saeed
3
Slater, Stephanie
3
Sousa, Carlos M. P.
3
Tarba, Shlomo Yedidia
3
Thrassou, Alkis
3
Zahoor, Nadia
3
Andriopoulos, Constantine
2
Barnes, Bradley R.
2
Brewer, Paul
2
Cadogan, John W.
2
Calantone, Roger J.
2
Christodoulides, George
2
Christofi, Michael
2
Chung, Henry F. L.
2
Craig, C. S.
2
Del Giudice, Manlio
2
Ferraris, Alberto
2
Ge, Jiaye
2
Griffith, David A.
2
Guzman, Francisco
2
Han, C. M.
2
He, Jiaxun
2
He, Xinming
2
Hughes, Paul
2
Hultman, Magnus
2
Japutra, Arnold
2
Jean, Ruey-Jer Bryan
2
Jeong, Insik
2
Katsikeas, Constantine S.
2
Khan, Zaheer
2
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International marketing review
Journal of business research : JBR
617
The journal of brand management : an international journal
314
International Marketing Review
248
The journal of product & brand management
213
Industrial marketing management : the international journal for industrial and high-tech firms
196
Journal of retailing and consumer services
180
SpringerLink / Bücher
163
Strategic management journal
150
Journal of international marketing
148
Journal of global marketing
139
European Journal of Marketing
102
European journal of marketing : EJM
98
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
International business review : the official journal of the European International Business Academy
88
Journal of strategic marketing
85
Psychology & marketing
84
The Trademark reporter
82
Journal of marketing research : JMR
79
Journal of marketing
77
Europäische Hochschulschriften / 5
76
Journal of the Academy of Marketing Science
75
Markenartikel : das Magazin für Markenführung
74
Asia Pacific journal of marketing and logistics
71
International journal of production economics
69
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
69
Journal of international consumer marketing
66
NBER working paper series
64
Journal of advertising research
63
Cogent business & management
61
Technological forecasting & social change : an international journal
61
The journal of business & industrial marketing
61
Journal of business ethics : JOBE
60
Marketing intelligence & planning
55
Business horizons
54
Journal of marketing management : MM
53
Marketing Intelligence & Planning
51
Gabler Edition Wissenschaft
50
Management science : journal of the Institute for Operations Research and the Management Sciences
50
Marketing letters : a journal of research in marketing
50
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ECONIS (ZBW)
166
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1
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166
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1
Leveraging marketing capabilities into competitive advantage and export performance
Tan, Qun
;
Sousa, Carlos M. P.
- In:
International marketing review
32
(
2015
)
1
,
pp. 78-102
Persistent link: https://www.econbiz.de/10010528934
Saved in:
2
Exporters moving toward emerging markets : a resource-based approach
Bortoluzzi, Guido
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
International marketing review
31
(
2014
)
5
,
pp. 506-525
Persistent link: https://www.econbiz.de/10010415263
Saved in:
3
Proactive learning culture : a dynamic capability and key success factor for SMEs entering foreign markets
Gnizy, Itzhak
;
Baker, William E.
;
Grinstein, Amir
- In:
International marketing review
31
(
2014
)
5
,
pp. 477-505
Persistent link: https://www.econbiz.de/10010415266
Saved in:
4
Export market location decision and performance
He, Xinming
;
Wei, Yingqi
- In:
International marketing review
30
(
2013
)
6
,
pp. 559-590
Persistent link: https://www.econbiz.de/10010212396
Saved in:
5
Experience, resources and export market performance : the pivotal role of international business network ties
Ogasavara, Mario Henrique
;
Boehe, Dirk Michael
;
Cruz, …
- In:
International marketing review
33
(
2016
)
6
,
pp. 867-893
Persistent link: https://www.econbiz.de/10011630419
Saved in:
6
The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh
;
Monkhouse, Lien Le
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
5
,
pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
Saved in:
7
International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia
;
Khan, Zaheer
;
Arslan, Ahmad
;
Khan, Huda
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 755-782
Persistent link: https://www.econbiz.de/10013396319
Saved in:
8
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
9
Product development capabilities-based export channel selection and export performance
Li, Min
;
He, Xinming
;
Sousa, Carlos M. P.
- In:
International marketing review
40
(
2023
)
2
,
pp. 385-411
Persistent link: https://www.econbiz.de/10014266969
Saved in:
10
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
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