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An updated overview of research published in the International Marketing Review : 1983 to 2011
Malhotra, Naresh K.; Wu, Lan; Whitelock, Jeryl - In: International marketing review 30 (2013) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10009730631
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Overcoming the attribute prespecification bias in international marketing research by using non-attribute-based correspondence analysis
Malhotra, Naresh K.; Bartels, Betsy Charles - In: International marketing review 19 (2002) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10006259696
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A cross-cultural comparison of behavioral intention models: Theoretical consideration and an empirical investigation
Malhotra, Naresh K.; McCort, J.Daniel - In: International marketing review 18 (2001) 3, pp. 235-269
Persistent link: https://www.econbiz.de/10006275268
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Heterogeneity of regional trading blocs and global marketing strategies: A multicultural perspective
Malhotra, Naresh K.; Agarwal, James; Baalbaki, Imad - In: International marketing review 15 (1998) 6, pp. 476-506
Persistent link: https://www.econbiz.de/10006302437
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International Services Marketing: A Comparative Evaluation of the Dimensions of Service Quality between Developed and Developing Countries
Malhotra, Naresh K.; Ulgado, Francis M.; Agarwal, James; … - In: International marketing review 11 (1994) 2, pp. 5-15
Persistent link: https://www.econbiz.de/10006343909
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Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization-Customization Debate
Baalbaki, Imad B.; Malhotra, Naresh K. - In: International marketing review 10 (1993) 1, pp. 19-44
Persistent link: https://www.econbiz.de/10006355120
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Methodological issues in cross-cultural marketing research: A state of the art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark - In: International marketing review 13 (1996) 5, pp. 7-43
Persistent link: https://www.econbiz.de/10006325202
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An overview of the first 21 years of research in the International Marketing Review, 1983-2003
Malhotra, Naresh K.; Wu, Lan; Whitelock, Jeryl - In: International marketing review 22 (2005) 4, pp. 391-398
Persistent link: https://www.econbiz.de/10006234508
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Dimensions of service quality in developed and developing economies: multi-country cross-cultural comparisons
Malhotra, Naresh K.; Ulgado, Francis M.; Agarwal, James; … - In: International marketing review 22 (2005) 3, pp. 256-278
Persistent link: https://www.econbiz.de/10006236587