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Brand management
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International marketing review
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of business research : JBR
14
International Marketing Review
12
Young Consumers
8
Psychology & marketing
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European Journal of Marketing
5
International business review : the official journal of the European International Business Academy
5
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of business ethics : JOBE
4
Asia Pacific Journal of Marketing and Logistics
3
European journal of marketing
3
Journal of Business Research
3
Journal of international marketing
3
Journal of marketing management : MM
3
Journal of world business : JWB
3
Management international review : mir ; journal of international business
3
Marketing intelligence & planning
3
Young consumers : insight and ideas for responsible marketers
3
Asia Pacific business review
2
Asia Pacific journal of marketing and logistics
2
Brand management in emerging markets : theories and practice
2
Cross cultural management : an international journal
2
International Journal of Consumer Studies
2
International journal of consumer studies
2
International journal of enterprise network management
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal for global business advancement : JGBA
2
Journal of Business & Industrial Marketing
2
Journal of Consumer Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic management education : JSME
2
Marketing Intelligence & Planning
2
R & D management
2
Technological forecasting & social change : an international journal
2
The international journal of human resource management
2
The journal of consumer marketing
2
The journal of services marketing
2
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ECONIS (ZBW)
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OLC EcoSci
4
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1
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
2
Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
Saved in:
3
A contingency approach to international marketing strategy and decision-making structure among exporting firms
Chung, Henry F. L.
;
Wang, Cheng Lu
;
Huang, Pei-how
- In:
International marketing review
29
(
2012
)
1
,
pp. 54-87
Persistent link: https://www.econbiz.de/10009514738
Saved in:
4
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
5
How and when do exporters benefit from an international adaptation strategy? : the moderating effect of formal and informal institutional distance
Gao, Jie
;
Wang, Tao
;
Jia, Yu
;
Wang, Cheng Lu
- In:
International marketing review
39
(
2022
)
6
,
pp. 1390-1416
Persistent link: https://www.econbiz.de/10013455468
Saved in:
6
Special issue: global branding management in a rapidly changing environment
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014227442
Saved in:
7
Assessing the contribution of leading mainstream marketing journals to the international marketing discipline
Leonidou, Leonidas C.
;
Barnes, Bradley R.
;
Spyropoulou, …
- In:
International marketing review
27
(
2010
)
5
,
pp. 491-518
Persistent link: https://www.econbiz.de/10008906892
Saved in:
8
The influence of face and group orientation on the perception of luxury goods : a four market study of East Asian consumers
Monkhouse, Lien Le
;
Barnes, Bradley R.
;
Stephan, Ute
- In:
International marketing review
29
(
2012
)
6
,
pp. 647-672
Persistent link: https://www.econbiz.de/10009678937
Saved in:
9
The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh
;
Monkhouse, Lien Le
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
5
,
pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
Saved in:
10
Exploring the gap between policy and practice in private branding strategy management in an emerging market
Herstein, Ram
;
Drori, Netanel
;
Berger, Ron
;
Barnes, …
- In:
International marketing review
34
(
2017
)
4
,
pp. 559-578
Persistent link: https://www.econbiz.de/10011760570
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