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Cultural influences on expectations and evaluations of service quality in emerging markets
Guesalaga, Rodrigo; Pierce, Meghan; Scaraboto, Daiane - In: International marketing review 33 (2016) 1, pp. 88-111
Persistent link: https://www.econbiz.de/10011540185
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A multicultural blend : metaphors, cognitive social capital and multiculturalism
Elliot, Esi A.; Xiao, Yazhen; Wilson, Elizabeth J. - In: International marketing review 32 (2015) 2, pp. 200-218
Persistent link: https://www.econbiz.de/10011296965
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Global cities and cultural experimentation : cosmopolitian-local connections
Garviria, Pilar Rojas; Emontspool, Julie - In: International marketing review 32 (2015) 2, pp. 181-199
Persistent link: https://www.econbiz.de/10011296972
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Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri; Buchanan-Oliver, Margo; Cruz, Angela Cracia B. - In: International marketing review 32 (2015) 2, pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
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Multicultural marketplaces : new territory for international marketing and consumer research
Demangoet, Catherine; Broderick, Amanda J.; Craig, C. S. - In: International marketing review 32 (2015) 2, pp. 118-140
Persistent link: https://www.econbiz.de/10011296982
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Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research
Demangeot, Catherine (contributor) - 2015
Persistent link: https://www.econbiz.de/10011296994
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Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de - In: International marketing review 34 (2017) 3, pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel; Belk, Russell W. - In: International marketing review 34 (2017) 4, pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
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Cross-cultural research in international marketing : clearing up some of the confusion
Mooij, Marieke K. de - In: International marketing review 32 (2015) 6, pp. 646-662
Persistent link: https://www.econbiz.de/10011517557