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Chan, Kara
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International marketing review
Young consumers : insight and ideas for responsible marketers
28
The journal of consumer marketing
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Journal of marketing communications
6
Journal of international consumer marketing
5
Qualitative market research : an international journal
5
Journal of marketing education : JME
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Services marketing quarterly
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International advertising and communication : current insights and empirical findings
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International journal of advertising : the quarterly review of marketing communications
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International review on public and non-profit marketing
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Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea
Moon, Young Sook
;
Chan, Kara
- In:
International marketing review
22
(
2005
)
1
,
pp. 48-66
Persistent link: https://www.econbiz.de/10006239718
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Consumers' response to offensive advertising: a cross cultural study
Chan, Kara
;
Li, Lyann
;
Diehl, Sandra
;
Terlutter, Ralf
- In:
International marketing review
24
(
2007
)
5
,
pp. 606-628
Persistent link: https://www.econbiz.de/10007797760
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