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Brand management
61
Markenführung
61
Consumer behaviour
52
Konsumentenverhalten
52
Brand image
45
Markenimage
45
International marketing
28
Internationales Marketing
28
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25
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24
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19
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10
Marketingmanagement
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8
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7
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4
Corporate social responsibility
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4
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He, Jiaxun
4
Barnes, Bradley R.
3
Wang, Cheng Lu
3
Ge, Jiaye
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Han, C. M.
2
Japutra, Arnold
2
Magnusson, Peter
2
Olya, Hossein
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Seo, Yuri
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Septianto, Felix
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Westjohn, Stanford A.
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Zdravkovic, Srdan
2
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1
Ahmad, Wasim
1
Akhtar, Nadeem
1
Akram, M. S.
1
Ampuero-Canellas, Olga
1
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Ang, Tyson
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Arli, Denni
1
Ashill, Nicholas J.
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Aykol, Bilge
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Breitsohl, Jan
1
Buchanan-Oliver, Margo
1
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International marketing review
Journal of business research : JBR
678
The journal of brand management : an international journal
608
SpringerLink / Bücher
412
The journal of product & brand management
392
Journal of retailing and consumer services
318
European journal of marketing : EJM
142
Psychology & marketing
142
Springer eBook Collection
140
International journal of hospitality management
132
Industrial marketing management : the international journal for industrial and high-tech firms
120
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
120
Journal of marketing research : JMR
114
Journal of marketing communications
113
Journal of advertising research
109
Journal of strategic marketing
109
Asia Pacific journal of marketing and logistics
108
Journal of marketing
107
Journal of marketing management : MM
107
Marketing intelligence & planning
105
Tourism management : research, policies, practice
99
The IUP journal of brand management : IJBRM
94
Business horizons
90
Innovatives Markenmanagement
88
Journal of the Academy of Marketing Science
83
The Trademark reporter
82
Marketing letters : a journal of research in marketing
81
Research
81
Journal of fashion marketing and management
76
Markenartikel : das Magazin für Markenführung
75
Journal of promotion management : JPM
74
Journal of international consumer marketing
73
Journal of promotion management : innovations in planning and applied research
72
Cogent business & management
71
International journal of advertising : the review of marketing communications
70
International journal of internet marketing and advertising : IJIMA
67
Marketing : ZFP ; journal of research and management
66
Harvard-Business-Manager : das Wissen der Besten
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
65
Journal of retailing
64
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ECONIS (ZBW)
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1
Luxury
brand
markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
2
Do luxury brands successfully entice consumers? : the role of bandwagon effect
Shaikh, Shayan
;
Malik, Aneela
;
Akram, M. S.
; …
- In:
International marketing review
34
(
2017
)
4
,
pp. 498-513
Persistent link: https://www.econbiz.de/10011760567
Saved in:
3
Outbreaks of animosity against the West in China : effects on local
brand
consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
Saved in:
4
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
5
The
brand
origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
6
The impact of
brand
gender on
brand
equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
Saved in:
7
The impact of repeated ad exposure on spillover from low fit extensions to a global
brand
Lane, Vicki R.
;
Fastoso, Fernando
- In:
International marketing review
33
(
2016
)
2
,
pp. 298-318
Persistent link: https://www.econbiz.de/10011518668
Saved in:
8
Drivers of attitudes toward luxury brands : a cross-national investigation into the roles of interpersonal influence and
brand
consciousness
Yim, Mark Yi-cheon
;
Sauer, Paul L.
;
Williams, Jerome D.
; …
- In:
International marketing review
31
(
2014
)
4
,
pp. 363-389
Persistent link: https://www.econbiz.de/10010388823
Saved in:
9
The EU as superordinate
brand
origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
10
The relationship between
brand
love and actual
brand
performance : evidence from an international study
Zarantonello, Lia
;
Formisano, Marcello
;
Grappio, Silvia
- In:
International marketing review
33
(
2016
)
6
,
pp. 806-824
Persistent link: https://www.econbiz.de/10011630313
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