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A contingency approach to international marketing strategy and decision-making structure among exporting firms
Chung, Henry F. L.; Wang, Cheng Lu; Huang, Pei-how - In: International marketing review 29 (2012) 1, pp. 54-87
Persistent link: https://www.econbiz.de/10009514738
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Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu (ed.); He, Jiaxun (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011760470
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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu; He, Jiaxun; Barnes, Bradley R. - In: International marketing review 34 (2017) 4, pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
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How and when do exporters benefit from an international adaptation strategy? : the moderating effect of formal and informal institutional distance
Gao, Jie; Wang, Tao; Jia, Yu; Wang, Cheng Lu - In: International marketing review 39 (2022) 6, pp. 1390-1416
Persistent link: https://www.econbiz.de/10013455468
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Special issue: global branding management in a rapidly changing environment
Wang, Cheng Lu (ed.); He, Jiaxun (ed.) - 2023
Persistent link: https://www.econbiz.de/10014227442
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Immigrant employee effects in international strategy : an expoloratory study of international service firms
Chung, Henry F. L.; Enderwick, Peter; … - In: International marketing review 27 (2010) 6, pp. 652-675
Persistent link: https://www.econbiz.de/10008778773
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Export market orientation, managerial ties, and performance
Chung, Henry F. L. - In: International marketing review 29 (2012) 4, pp. 403-423
Persistent link: https://www.econbiz.de/10009661276
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Viewpoint - A content analysis of connectedness vs. separateness themes used in US and PRC print advertisements
Wang, Cheng Lu; Chan, Allan K.K. - In: International marketing review 18 (2001) 2, pp. 145-159
Persistent link: https://www.econbiz.de/10006273051
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A contingency approach to international marketing strategy and decision-making structure among exporting firms
Chung, Henry F.L.; Wang, Cheng Lu; Huang, Pei-how - In: International marketing review 29 (2012) 1, pp. 54-88
Persistent link: https://www.econbiz.de/10009835889