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Water management information campaigns and protection motivation theory

Nelson, Kristina; Cismaru, Magdalena; Cismaru, Romulus; … - In: International review on public and non-profit marketing 8 (2011) 2, pp. 163-193

Water scarcity, changing climate patterns and polluted water bodies have caused the current global water crisis that is threatening many nations around the world. Despite this significant threat, few academic literature references can be found on promoting changes that focus on saving and...

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Social marketing : an application to the behaviour of breastfeeding

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Social marketing and healthy eating : findings from young people in Greece

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Assessment of social marketing education, training, and application in public health settings

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Investigating the effect of message framing on parents' engagement with advertisements promoting child physical activity

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Anti-smoking themes : what works best for adolescents?

Farhangmehr, Minoo; Jalali, Marjan S.; Silva, Catarina … - In: International review on public and non-profit marketing 12 (2015) 1, pp. 17-35

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A preliminary study of a professional sport organization’s family-centered health promotion initiative

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How to increase blood donation by social marketing

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The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal

Soares, Daniela Braga; Sousa, Bruno - In: International review on public and non-profit marketing 19 (2022) 1, pp. 1-13

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Behavior as an approach to identifying target groups from a social marketing perspective

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