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Organisational influence on volunteer satisfaction and attitudes towards HRM practices : the case of hospital volunteers
Ferreira, Marisa R.; Proença, Teresa; Proença, João F. - In: International review on public and non-profit marketing 9 (2012) 1, pp. 27-42
Persistent link: https://www.econbiz.de/10009535058
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Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.; Hardy, Eva E.; Waters, Richard D. - In: International review on public and non-profit marketing 10 (2013) 1, pp. 31-48
Persistent link: https://www.econbiz.de/10009728490
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Communicating with love : exposition to the love concept and donations to a humanitarian organization
Guéguen, Nicolas; Jacob, Céline; Charles-Sire, Virginie - In: International review on public and non-profit marketing 10 (2013) 2, pp. 175-183
Persistent link: https://www.econbiz.de/10009761494
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Factors influencing the probability of early lapse of face to face recruited charity donors
Bennett, Roger - In: International review on public and non-profit marketing 10 (2013) 2, pp. 129-142
Persistent link: https://www.econbiz.de/10009761501
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The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations : a framework proposal
García, Marta Rey; González, Luis Ignacio Álvarez; … - In: International review on public and non-profit marketing 10 (2013) 2, pp. 87-102
Persistent link: https://www.econbiz.de/10009761507
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Organizational change within charities : improved performance via introduction of market orientation and other strategic orientations
Chad, Paul - In: International review on public and non-profit marketing 11 (2014) 1, pp. 89-113
Persistent link: https://www.econbiz.de/10010338708
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The role of diffusion of responsibility, responsibility, and attitude in willingness to donate to a world hunger-related charity
D'Antonio, Jocelyn - In: International review on public and non-profit marketing 11 (2014) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10010338729
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Why do event volunteers return? : theory of planned behavior
Lee, Young-Joo; Won, Doyeon; Bang, Heyjin - In: International review on public and non-profit marketing 11 (2014) 3, pp. 229-241
Persistent link: https://www.econbiz.de/10010413072
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Message framing, non-conscious perception and effectiveness in non-profit advertising : contribution by neuromarketing research
Martinez-Levy, Ana C.; Rossi, Dario; Cartocci, Giulia; … - In: International review on public and non-profit marketing 19 (2022) 1, pp. 53-75
Persistent link: https://www.econbiz.de/10013168394
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Analysis of the personal factors of the volunteers as mediators between the satisfaction and the permanence in employee volunteering
Licandro, Oscar; Yapor, Stefanía; Correa, Patricia - In: International review on public and non-profit marketing 19 (2022) 1, pp. 127-151
Persistent link: https://www.econbiz.de/10013168416