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Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Pashupati, Kartik; Kendrick, Alice - In: JMM : the international journal on media management 10 (2008) 4, pp. 158-178
Persistent link: https://www.econbiz.de/10003789762
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Promotional practices of cable news networks : a comparative analysis of new and traditional spaces
Coffey, Amy Jo; Cleary, Johanna - In: JMM : the international journal on media management 13 (2011) 3, pp. 161-176
Persistent link: https://www.econbiz.de/10009373582
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Windowed distribution strategies for substitutive television content : an audience-centric typology
Shay, Ronen - In: JMM : the international journal on media management 17 (2015) 3, pp. 175-193
Persistent link: https://www.econbiz.de/10011432584
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What's on TV? : the impact of brand image and celebrity credibility on television consumption from an ingredient branding perspective
Lis, Bettina; Post, Martin - In: JMM : the international journal on media management 15 (2013) 4, pp. 229-244
Persistent link: https://www.econbiz.de/10010244915
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Are the new forms of television advertising beneficial for the advertisers and the TV management? : a Spanish television advertising study
Reinares, Pedro; Reinares, Ricardo - In: JMM : the international journal on media management 15 (2013) 3, pp. 161-175
Persistent link: https://www.econbiz.de/10010200166
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The case for audience isolation : language and culture as predictors of advertiser investment
Coffey, Amy Jo - In: JMM : the international journal on media management 10 (2008) 2, pp. 81-90
Persistent link: https://www.econbiz.de/10003720725
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Revisiting quality television : audience perceptions
Bayo-Moriones, Alberto; Etayo, Cristina; … - In: JMM : the international journal on media management 20 (2018) 3, pp. 193-215
Persistent link: https://www.econbiz.de/10011975613