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~isPartOf:"Journal of Advertising Research"
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WOODSIDE, ARCH G.
3
DUBELAAR, CHRIS
1
III, RANDOLPH J. TRAPPEY
1
MARSHALL, ROGER
1
NA, WOONBONG
1
SON, YOUNGSEOK
1
UNCLES, MARK D.
1
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Journal of Advertising Research
Journal of business research : JBR
73
Advances in business marketing and purchasing
37
Journal of Business Research
35
Psychology & marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
21
The journal of business & industrial marketing
19
International Journal of Culture, Tourism and Hospitality Research
17
Journal of Business & Industrial Marketing
17
Management Decision
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Advances in culture, tourism and hospitality research
13
Journal of advertising research
12
Australasian marketing journal
9
Emerald insight
9
International journal of business and economics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
European Journal of Marketing
6
Journal of business-to-business marketing
6
Marketing intelligence & planning
6
Qualitative market research : an international journal
6
European journal of marketing : EJM
5
International Journal of Business and Economics
5
International journal of contemporary hospitality management
5
Advances in Business Marketing and Purchasing Ser.
4
Field guide to case study research in business-to-business marketing and purchasing
4
International Journal of Contemporary Hospitality Management
4
Journal of Product & Brand Management
4
Management decision : MD
4
Qualitative Market Research: An International Journal
4
Tourism management : research, policies, practice
4
Advances in Business Marketing and Purchasing
3
Advances in Business Marketing and Purchasing Ser
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of innovation & knowledge : JIK
3
Journal of international consumer marketing
3
Journal of retailing
3
Journal of retailing and consumer services
3
Marketing Intelligence & Planning
3
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1
How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets?
NA, WOONBONG
;
MARSHALL, ROGER
;
SON, YOUNGSEOK
- In:
Journal of Advertising Research
43
(
2003
)
01
,
pp. 86-95
Persistent link: https://www.econbiz.de/10005425142
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2
Increasing Quality in Measuring Advertising Effectiveness: A Meta-Analysis of Question Framing in Conversion Studies
WOODSIDE, ARCH G.
;
DUBELAAR, CHRIS
- In:
Journal of Advertising Research
43
(
2003
)
01
,
pp. 78-85
Persistent link: https://www.econbiz.de/10005425143
Saved in:
3
How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice
WOODSIDE, ARCH G.
;
UNCLES, MARK D.
- In:
Journal of Advertising Research
45
(
2005
)
02
,
pp. 229-240
Persistent link: https://www.econbiz.de/10005624830
Saved in:
4
Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials
III, RANDOLPH J. TRAPPEY
;
WOODSIDE, ARCH G.
- In:
Journal of Advertising Research
45
(
2005
)
04
,
pp. 382-401
Persistent link: https://www.econbiz.de/10005120166
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