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Transition strategies between product space and service time : user assets, search characteristics, and co-production
Cadeaux, Jack - In: Journal of strategic marketing 16 (2008) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10003739400
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Strategic insights from mystery shopping in B2B relationships
Mattsson, Jan - In: Journal of strategic marketing 20 (2012) 4, pp. 313-322
Persistent link: https://www.econbiz.de/10009577756
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Does relationship quality matter in service relationships?
Roy, Sanjit Kumar; Eshghi, Abdolreza - In: Journal of strategic marketing 21 (2013) 5, pp. 443-458
Persistent link: https://www.econbiz.de/10009781097
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Social intelligence in customer engagement
Stone, Merlin; Woodcock, Neil - In: Journal of strategic marketing 21 (2013) 5, pp. 394-401
Persistent link: https://www.econbiz.de/10009781114
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Combined effects of franchise management strategies and employee service performance on customer loyalty : a multilevel perspective
Ramaseshan, B.; Rabbanee, Fazlul K.; Burford, Oksana - In: Journal of strategic marketing 26 (2018) 6, pp. 479-497
Persistent link: https://www.econbiz.de/10011976042
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Impact of actual service provider failure on the satisfaction with aggregator
Chatterjee, Swagato - In: Journal of strategic marketing 26 (2018) 7, pp. 628-647
Persistent link: https://www.econbiz.de/10011976365
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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Nonmonetary customer value contributions in free e-services
Anderl, Eva; März, Armin; Schumann, Jan Hendrik - In: Journal of strategic marketing 24 (2016) 3/4, pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
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How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa; Remelhe, Pedro - In: Journal of strategic marketing 24 (2016) 3/4, pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
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Co-governance in the consumer engagement process : facilitating multi-beneficial value creation
Röndell, Jimmie G.; Sörhammar, David; Gidhagen, Mikael - In: Journal of strategic marketing 24 (2016) 3/4, pp. 327-345
Persistent link: https://www.econbiz.de/10011592013