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Consumer interpretation of brand prominence signals: insights for a broadened typology

Meyer, Heather M.; Manika, Danae - In: Journal of Consumer Marketing 34 (2017) 4, pp. 349-358

Purpose Brand prominence describes the conspicuousness of a brand on a product. The purpose of this research is to investigate the types of brand prominence variation. Design/methodology/approach Utilizing an exploratory approach, 20 in-depth interviews were conducted where respondents created...

Persistent link: https://www.econbiz.de/10014850458

Managing Risks for Corporate Integrity: How to Survive an Ethical Misconduct Disaster

Dupree, Jim - In: Journal of Consumer Marketing 24 (2007) 2, pp. 122-123

Persistent link: https://www.econbiz.de/10014848589

Consumer ethics: an application and empirical testing of the Hunt‐Vitell theory of ethics

Vitell, Scott J.; Singhapakdi, Anusorn; Thomas, James - In: Journal of Consumer Marketing 18 (2001) 2, pp. 153-178

Analyzes how consumers make decisions involving ethical issues. In particular, investigates the extent to which consumers rely on ethical norms (deontology) versus the perceived consequences of behaviors (teleology) in forming their ethical judgments and in determining behavioral intentions in...

Persistent link: https://www.econbiz.de/10014848259

The myth of the ethical consumer – do ethics matter in purchase behaviour?

Carrigan, Marylyn; Attalla, Ahmad - In: Journal of Consumer Marketing 18 (2001) 7, pp. 560-578

Marketing ethics and social responsibility are inherently controversial, and years of research continue to present …

Persistent link: https://www.econbiz.de/10014848273

Understanding consumer ethical decision making with respect to purchase of pirated software

Tan, Benjamin - In: Journal of Consumer Marketing 19 (2002) 2, pp. 96-111

This paper examines the influence of consumers’ moral intensity, perceived risks and moral judgment on their purchase intention of pirated software. The aspects of moral intensity include magnitude of consequence, social consensus, probability of effect and temporal immediacy. The perceived...

Persistent link: https://www.econbiz.de/10014848280

Reactions to unethical consumer behavior across six countries

Babakus, Emin; Bettina Cornwell, T.; Mitchell, Vince; … - In: Journal of Consumer Marketing 21 (2004) 4, pp. 254-263

Examining individual tolerance for unethical consumer behavior provides a key insight to how people behave as consumers worldwide. In this study, consumer reactions to 11 unethical consumer behavior scenarios are investigated using sample data from Austria, Brunei, France, Hong Kong, the UK, and...

Persistent link: https://www.econbiz.de/10014848402

Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market

Carrigan, Marylyn; Szmigin, Isabelle; Wright, Joanne - In: Journal of Consumer Marketing 21 (2004) 6, pp. 401-417

This paper presents an interpretive study of older consumers and their potential for ethical consumption. Although latterly marketers are recognising the value of older consumers, research has not yet examined their attitudes and behaviour towards ethical consumption. From the collection of...

Persistent link: https://www.econbiz.de/10014848422

Inciting consumers to buy fairly‐traded products: a field experiment

d'Astous, Alain; Mathieu, Suzanne - In: Journal of Consumer Marketing 25 (2008) 3, pp. 149-157

Purpose – Research on fairly‐traded products has shown that changing consumers' attitudes may not be the best strategy to bring consumers to purchase these products. The objective of this study is to examine a different, non‐cognitive approach based on the utilization of behavioral...

Persistent link: https://www.econbiz.de/10014848654

(Un)ethical consumer behavior: Robin Hoods or plain hoods?

Shoham, Aviv; Ruvio, Ayalla; Davidow, Moshe - In: Journal of Consumer Marketing 25 (2008) 4, pp. 200-210

Purpose – This paper seeks to assess the impact of consumer ethics and their piracy attitudes on piracy behaviors. The … – Attitudes to piracy served as a partial mediator of the impacts of consumer morals and ethics on actual piracy. Research …/value – The paper assesses the impact of consumer ethics and their piracy attitudes and behaviors. …

Persistent link: https://www.econbiz.de/10014848663

Consumer complicity with counterfeit products

Chaudhry, Peggy E.; Stumpf, Stephen A. - In: Journal of Consumer Marketing 28 (2011) 2, pp. 139-151

Purpose – The purpose of this paper is to guide marketing managers in their efforts to decrease consumer demand for counterfeits of their products by examining the consumer beliefs and attitudes that have been found to support consumer complicity across multiple products, in virtual and...

Persistent link: https://www.econbiz.de/10014848871

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