Consumer interpretation of brand prominence signals: insights for a broadened typology
Year of publication: |
2017
|
---|---|
Authors: | Meyer, Heather M. ; Manika, Danae |
Published in: |
Journal of Consumer Marketing. - Emerald Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 34.2017, 4, p. 349-358
|
Publisher: |
Emerald Publishing Limited |
Subject: | Impression management | Consumer behavior | Branding | Brand prominence | Conspicuous consumption | Consumer identity projects |
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