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Credit card consumers: college students’ knowledge and attitude
Warwick, Jacquelyn; Mansfield, Phylis - In: Journal of Consumer Marketing 17 (2000) 7, pp. 617-626
Given the proliferation of the credit card industry in today’s US households, and the aggressive promotional tactics … employed to get college students to sign on as customers, this exploratory study takes a look at the credit card activity of … college students at one Midwestern campus. The majority of students surveyed did not report knowledge of their credit card …
Persistent link: https://www.econbiz.de/10014848248
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“I'll always be in debt”: Irish and UK student behaviour in a credit led environment
O'Loughlin, Deirdre; Szmigin, Isabelle - In: Journal of Consumer Marketing 23 (2006) 6, pp. 335-343
Purpose – This research seeks to explore current attitudes, motivations and behaviours in relation to student credit … contextual factors associated with the credit‐friendly environment in which students live in addition to shedding light on … student orientation towards credit and debt, with specific conclusions for future student debt. Research limitations …
Persistent link: https://www.econbiz.de/10014848549
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The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Tai...
Lin, Long‐Yi; Chen, Chun‐Shuo - In: Journal of Consumer Marketing 23 (2006) 5, pp. 248-265
three countries selected for research into the country‐of‐origin, insurance and catering services. Structured questionnaires …
Persistent link: https://www.econbiz.de/10014848539
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Understanding consumer ethical decision making with respect to purchase of pirated software
Tan, Benjamin - In: Journal of Consumer Marketing 19 (2002) 2, pp. 96-111
This paper examines the influence of consumers’ moral intensity, perceived risks and moral judgment on their purchase intention of pirated software. The aspects of moral intensity include magnitude of consequence, social consensus, probability of effect and temporal immediacy. The perceived...
Persistent link: https://www.econbiz.de/10014848280
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Profiling later aged female teens: mall shopping behavior and clothing choice
Lee Taylor, Susan; Cosenza, Robert M. - In: Journal of Consumer Marketing 19 (2002) 5, pp. 393-408
Retailers agree that segmenting and developing an understanding of target segments are important inputs to differentiating products and enhancing shopping propensity. Most shopping behavior and choice profiling tends to generalize rather than develop useful segment information. Thus, most...
Persistent link: https://www.econbiz.de/10014848296
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The Effects of Religious Factors on Perceived Risk in Durable Goods Purchase Decisions
Delener, Nejdet - In: Journal of Consumer Marketing 7 (1990) 3, pp. 27-38
Reports on a study designed to explore the effects of religion and religiosity on perceived risk in purchase decisions …
Persistent link: https://www.econbiz.de/10014849481
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Social Media and Big Data in Consumer Behaviour
Roggeveen, Anne L. (ed.); Grewal, Dhruv (ed.) - 2016
Persistent link: https://www.econbiz.de/10012682671
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Retail credit usage and relationship marketing
Paden, Nita L. - In: Journal of Consumer Marketing 13 (1996) 2, pp. 26-35
Takes an initial look at ways consumers use credit and how differences in credit usage by store type may be used to …‐term relationships with customers. Using credit usage information is one way of identifying consumers’ purchasing behavior. Illustrates … how differences in retail credit usage could be used to individualize marketing efforts by retailers. Also suggests how …
Persistent link: https://www.econbiz.de/10014849140
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What is innovation? And why aren’t companies doing more of it?
Kuczmarski, Thomas D. - In: Journal of Consumer Marketing 20 (2003) 6, pp. 536-541
concomitant risk deter companies from committing themselves totally to its implementation. Contributing to managers’ reluctance to …
Persistent link: https://www.econbiz.de/10014848352
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The Twenty Toughest Questions for New Product Proposals
Constantineau, Larry A. - In: Journal of Consumer Marketing 9 (1992) 2, pp. 51-53
Proposes 20 key areas of questioning to which each new product proposition should be subjected by the product champion. Classifies the questions into six categories: concept/product, company, consumers, customers, competition, and clarifications. Concludes that use of the approach has the...
Persistent link: https://www.econbiz.de/10014849064