Narrow search
Showing 1 - 6 of 6
Cover Image
Differential impact of advertising and distribution expenditure on Tobin's Q : a perspective from listed firms in India
Sahay, Arvind; Pillai, Anandan - In: Journal of Indian business research 1 (2009) 2/3, pp. 77-94
Persistent link: https://www.econbiz.de/10003908415
Cover Image
Comparing retail formats in an emerging market : influence of credit and low price guarantee on purchase intention
Saini, Gordhan K.; Sahay, Arvind - In: Journal of Indian business research 6 (2014) 1, pp. 48-69
Persistent link: https://www.econbiz.de/10010491872
Cover Image
Role of affect and cognition in consumer brand relationship : exploring gender differences
Sahay, Arvind; Sharma, Nivedita; Mehta, Krishnesh - In: Journal of Indian business research 4 (2012) 1, pp. 36-60
Persistent link: https://www.econbiz.de/10009541706
Cover Image
Price discount framings on product bundles with shipping surcharges in the Indian market : examining the weighted-additive and reference-dependent models
Sahay, Arvind; Mukherjee, Sumitava; Dewani, Prem Prakash - In: Journal of Indian business research 7 (2015) 1, pp. 4-20
Persistent link: https://www.econbiz.de/10011350168
Cover Image
Role of affect and cognition in consumer brand relationship : exploring gender differences
Sahay, Arvind; Sharma, Nivedita; Mehta, Krishnesh - In: Journal of Indian business research 4 (2012) 1, pp. 36-60
Persistent link: https://www.econbiz.de/10010007211
Cover Image
Differential impact of advertising and distribution expenditure on Tobin's Q : a perspective from listed firms in India
Sahay, Arvind; Pillai, Anandan - In: Journal of Indian business research 1 (2009) 2/3, pp. 77-94
Persistent link: https://www.econbiz.de/10009931194