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Attitudes toward femvertising in the Middle East : the case of Lebanon
El Hajjar, Samer - In: Journal of Islamic marketing 13 (2022) 5, pp. 1111-1124
Persistent link: https://www.econbiz.de/10013278933
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Mining Arabic Twitter conversations on health care : a new approach to analysing Arabic language on social media
Alqtati, Nael; Wilson, Jonathan A. J.; De Silva, Varuna - In: Journal of Islamic marketing 13 (2022) 12, pp. 2649-2671
Persistent link: https://www.econbiz.de/10013536349
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Brand clarity of local and global brands in fast-moving consumer goods : an empirical study in a Middle East country
Vaziri, Maryam; Llonch-Andreu, Joan; López-Belbeze, Pilar - In: Journal of Islamic marketing 14 (2023) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10013536366
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Food shopping during the COVID-19 pandemic : an exploratory study in four Near Eastern countries
Ben Hassen, Tarek; El Bilali, Hamid; Allahyari, … - In: Journal of Islamic marketing 14 (2023) 8, pp. 2084-2108
Persistent link: https://www.econbiz.de/10014314975
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How risk-aversion level of return policies impact consumer trust in online shopping? : an intercultural study in the Middle East
Askarifar, Kazem; Dehbozorgi, Yalda; Alsafi, Ali - In: Journal of Islamic marketing 14 (2023) 11, pp. 2871-2886
Persistent link: https://www.econbiz.de/10014428810
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Religiosity and Egyptian Muslim millennials' views on offensive advertising
Wilson, Jonathan A. J.; Ayad, Nihal I. A. - In: Journal of Islamic marketing 13 (2022) 12, pp. 2759-2777
Persistent link: https://www.econbiz.de/10013536360
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Halal food purchase intention of Muslim students in Spain : testing the moderating effect of need-for-cognition
Pradana, Mahir; Wardhana, Aditya; Rubiyanti, Nurafni; … - In: Journal of Islamic marketing 13 (2022) 2, pp. 434-445
Persistent link: https://www.econbiz.de/10012797462
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Buy Muslim-made first : does halal consciousness affect Muslims' intention to purchase?
Siti Hasnah Hassan; Norizan Mat Saad; Tajul Ariffin Masron - In: Journal of Islamic marketing 13 (2022) 2, pp. 466-480
Persistent link: https://www.econbiz.de/10012797472
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Antecedents of halal brand equity : a study of halal food sector of Malaysia
Khan, Mussadiq Ali; Bin Hashim, Sharizal; Iqbal, Asim; … - In: Journal of Islamic marketing 13 (2022) 9, pp. 1858-1871
Persistent link: https://www.econbiz.de/10013286504
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Non-Muslim consumers' intention to purchase halal food products in Malaysia
Lim, Yong Hion; Suddin Lada; Ullah, Rahat; Azaze-Azizi … - In: Journal of Islamic marketing 13 (2022) 3, pp. 586-607
Persistent link: https://www.econbiz.de/10012880200