extrinsic cues – such as brand name, price, retailer reputation, and country of origin – and their perceptions of quality …

This paper has three objectives. First, we develop an equilibrium pricing model in which consumers have incomplete … information about both product qualities and prices. Specifically, manufacturers can use high prices to signal high quality to … firms use prices to signal quality, regardless of whether they market durable or nondurable products. The results do not …

findings of interest due to quality perception biases that may result from financial services providers' pricing tactics …Purpose – The purpose of this paper is to examine the extent of use of the price‐quality cue in financial services, and … knowledge. The use of price as an indicator of quality has been a well‐documented phenomenon in consumer goods markets. However …

influence of perception of the offer (product/service) on expected price, and illustrates how the pricing methods developed … are perceived substitutes, quality, fairness, and unique value. Originality/value – This research makes the following … pricing. Second, they are able to identify the relevant factors of price sensitivity for two product categories specific to a …

, are relatively scarce. This paper aims to empirically establish the effects of variables which influence the pricing of …

make their choice, brand-schematic consumers place a greater reliance on quality cues than brand-aschematic consumers …, whether they are novices or experts. Third, brand-aschematic novice consumers are only interested in two quality cues … consumers look for five quality cues (AOC label, wine category, vintage, commercial brand and place of bottling). Fourth, brand …

Investigates the extent to which expert evaluations of quality impact price premiums of national brands over the store … brands. Using data from Consumer Reports , finds that the average quality of store brands exceeds the average quality of … brands do (28.7 percent price premium on average). When national brands have higher quality, however, they increase the price …

conducted to investigate the impact of an extension's quality, its fit with the parent brand, and parent brand dominance, on … parent brand evaluation. The paper finds that extension quality and fit did not dilute parent brand attitude; in other words …, regardless of its fit or quality, enhanced parent brand attitude for a durable product relative to a control group. It seems that …

– The findings suggest that wine region equity originates in six consumer motivational factors. Quality, price, social …