Weidner, Kelly; Bal, Anjali; Rains, Samantha; Leeds, … - In: Journal of Product & Brand Management 25 (2016) 4, pp. 387-393
addresses three research questions: first, how consumers view the idea of sponsorship tattooing; second, how the brand of the … highlighted three important themes related to tattoos, sponsorships and brand perceptions: meaning of the tattoo itself, meaning … related to the brand and the tattoo and meaning related to the tattoo and athlete. Practical implications For practitioners …