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Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing; Choi, Chang-Won; Wu, Linwan; Morris, … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
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Intrusive or relevant? : exploring how consumers avoid native facebook ads through decomposed Persuasion knowledge
Ham, Chang-Dae; Ryu, Sann; Lee, Joonghwa; Chaung, Un-Chae; … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10012821766
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Green advertising on social media : brand authenticity mediates the effect of different appeals on purchase intent and digital engagement
Pittman, Matthew; Oeldorf-Hirsch, Anne; Brannan, Ashley - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 106-121
Persistent link: https://www.econbiz.de/10012821768
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How consumers consume social media influence
Scholz, Joachim - In: Journal of advertising 50 (2021) 5, pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
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I feel it in my brain : understanding the processes underlying the influence of ad affect on memory using fmri
Bakalash, Tomer; Riemer, Hila - In: Journal of advertising 50 (2021) 5, pp. 639-655
Persistent link: https://www.econbiz.de/10012802337
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Enhancing consumer well-being and behavior with spiritual and fantasy advertising
Dodds, Sarah; Jaud, David A.; Melnyk, Valentyna - In: Journal of advertising 50 (2021) 4, pp. 354-371
Persistent link: https://www.econbiz.de/10012650820
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Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Rößner, Anna; Gvili, Yaniv; Eisend, Martin - In: Journal of advertising 50 (2021) 4, pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
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Changing attitudes on social media : effects of fear and information in green advertising on non-green consumers
Pittman, Matthew; Read, Glenna L.; Chen, Jie - In: Journal of current issues and research in advertising 42 (2021) 2, pp. 175-196
Persistent link: https://www.econbiz.de/10012582520
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Does "inspiration porn" inspire? : how disability and challenge impact attitudinal evaluations of advertising
Shelton, Summer S.; Waddell, T. Franklin - In: Journal of current issues and research in advertising 42 (2021) 3, pp. 258-276
Persistent link: https://www.econbiz.de/10012623605
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COVID-19 uncertainty and temporal framing in advertising for online experiential consumption
Kim, Ha Eun; Cho, Yoon-Na; Youn, Nara - In: Journal of advertising 50 (2021) 3, pp. 280-289
Persistent link: https://www.econbiz.de/10012607899