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~isPartOf:"Journal of advertising"
~subject:"Consumer behaviour"
~subject:"Pricing strategy"
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Consumer behaviour
Pricing strategy
Social Web
Advertising
185
Werbung
185
Konsumentenverhalten
41
Advertising effects
24
Werbewirkung
24
Brand management
14
Markenführung
14
Artificial intelligence
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Künstliche Intelligenz
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46
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Eisend, Martin
4
Chen, Huan
2
Kim, Su Jung
2
Lee, Mi Hyun
2
Lou, Chen
2
Mathmann, Frank
2
Rößner, Anna
2
Septianto, Felix
2
Srivastava, Jaideep
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Youn, Nara
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1
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1
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1
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1
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1
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1
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1
Chan, Kara
1
Chen, Ming
1
Chen, Tao
1
Cho, Yoon-Na
1
Collier, Joel E.
1
Cui, Yuanyuan
1
Darke, Peter R.
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Das, Arindam
1
Das, Debarati
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Deng, Xun
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Journal of advertising
International journal of advertising : the review of marketing communications
149
Journal of business research : JBR
121
Journal of marketing communications
100
International journal of advertising : the quarterly review of marketing communications
78
Journal of advertising research
72
Journal of promotion management : innovations in planning and applied research
53
Journal of retailing and consumer services
51
International journal of internet marketing and advertising : IJIMA
48
Journal of advertising : official publication of the American Academy of Advertising
45
Psychology & marketing
44
Journal of promotion management : JPM
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Management science : journal of the Institute for Operations Research and the Management Sciences
29
European journal of operational research : EJOR
27
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Health marketing quarterly
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Marketing letters : a journal of research in marketing
22
Asia Pacific journal of marketing and logistics
20
Journal of marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
International journal of industrial organization
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
International journal of consumer studies
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
European journal of marketing
16
Journal of business ethics : JOBE
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
CESifo working papers
15
Journal of global marketing
15
Marketing intelligence & planning
15
Technological forecasting & social change : an international journal
15
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ECONIS (ZBW)
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1
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
2
I feel it in my brain : understanding the processes underlying the influence of ad affect on memory using fmri
Bakalash, Tomer
;
Riemer, Hila
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 639-655
Persistent link: https://www.econbiz.de/10012802337
Saved in:
3
Enhancing consumer well-being and behavior with spiritual and fantasy advertising
Dodds, Sarah
;
Jaud, David A.
;
Melnyk, Valentyna
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012650820
Saved in:
4
Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Rößner, Anna
;
Gvili, Yaniv
;
Eisend, Martin
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
Saved in:
5
COVID-19 uncertainty and temporal framing in advertising for online experiential consumption
Kim, Ha Eun
;
Cho, Yoon-Na
;
Youn, Nara
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 280-289
Persistent link: https://www.econbiz.de/10012607899
Saved in:
6
COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
Saved in:
7
Putting things into context : a meta-analysis of media context effects on attitudinal outcomes
Kwon, Eun Sook
;
Nyilasy, Greg
;
King, Karen Whitehill
; …
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10012607910
Saved in:
8
Automatically detecting image-text mismatch on instagram with deep learning
Ha, Yui
;
Park, Kunwoo
;
Kim, Su Jung
;
Joo, Jungseock
; …
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10012483693
Saved in:
9
Congruence and incongruence in thematic advertisement-medium combinations : role of awareness, fluency, and persuasion knowledge
Germelmann, Claas Christian
;
Herrmann, Jean-Luc
;
Kacha, …
- In:
Journal of advertising
49
(
2020
)
2
,
pp. 141-164
Persistent link: https://www.econbiz.de/10012260444
Saved in:
10
Being accepted or ostracized : how social experience influences consumer responses to advertisements with different regulatory focus
Wu, Linwan
;
Dodoo, Naa Amponsah
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 234-249
Persistent link: https://www.econbiz.de/10012260465
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