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Advertising
185
Werbung
185
Consumer behaviour
42
Konsumentenverhalten
42
Advertising effects
24
Werbewirkung
24
Brand management
14
Markenführung
14
Artificial intelligence
13
Künstliche Intelligenz
13
Brand
12
Markenartikel
12
Influencer
9
Marketing
8
Fachzeitschrift
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Journal
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Creativity
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Bibliometrie
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Frauen
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Personalisierung
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Women
4
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Asia
3
Asien
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192
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192
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1
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English
192
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Eisend, Martin
9
Huh, Jisu
7
Septianto, Felix
6
Rodgers, Shelly
5
Hudders, Liselot
4
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Seo, Yuri
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Berlo, Zeph M. C. van
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Chen, Qimei
2
Coleman, Catherine A.
2
De Jans, Steffi
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Glaser, Matthias
2
Grewal, Dhruv
2
Gurrieri, Lauren
2
Hirsch, Melanie
2
Hollebeek, Linda D.
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
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Journal of advertising
SpringerLink / Bücher
460
Journal of business research : JBR
341
Journal of advertising research
260
NBER working paper series
228
International journal of advertising : the review of marketing communications
216
Working paper / National Bureau of Economic Research, Inc.
209
NBER Working Paper
200
Europäische Hochschulschriften / 5
191
International journal of advertising : the quarterly review of marketing communications
183
Journal of marketing
180
Journal of advertising : official publication of the American Academy of Advertising
172
Management science : journal of the Institute for Operations Research and the Management Sciences
170
Journal of marketing communications
158
European journal of marketing : EJM
154
European journal of operational research : EJOR
148
International journal of production economics
138
International journal of industrial organization
131
Springer eBook Collection
131
Industrial marketing management : the international journal for industrial and high-tech firms
129
International journal of production research
125
Discussion paper / Centre for Economic Policy Research
124
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
124
Journal of marketing research : JMR
122
Jahrbuch der Absatz- und Verbrauchsforschung
121
Economics letters
115
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Journal of retailing and consumer services
107
American journal of agricultural economics
106
Journal of historical research in marketing
101
Springer eBook Collection / Business and Economics
101
CESifo working papers
91
Journal of the Academy of Marketing Science
91
Marketing : ZFP ; journal of research and management
90
Gabler Edition Wissenschaft
88
Journal of promotion management : JPM
86
Journal of marketing management : MM
84
Journal of macromarketing : examining the interactions among markets, marketing, and society
81
Psychology & marketing
81
Applied economics
80
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ECONIS (ZBW)
192
Showing
1
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192
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1
Selling feminism : how female empowerment campaigns employ postfeminist discourses
Windels, Kasey
;
Champlin, Sara
;
Shelton, Summer
; …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012201575
Saved in:
2
Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
3
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
4
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
5
Multifaceted influencers : toward a new typology for influencer roles in advertising
Rundin, Ksenia
;
Colliander, Jonas
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
Saved in:
6
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
7
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
Saved in:
8
I feel it in my brain : understanding the processes underlying the influence of ad affect on memory using fmri
Bakalash, Tomer
;
Riemer, Hila
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 639-655
Persistent link: https://www.econbiz.de/10012802337
Saved in:
9
Religion, spirituality, and advertising : introduction
Waller, David
;
Casidy, Riza
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 349-353
Persistent link: https://www.econbiz.de/10012650819
Saved in:
10
Enhancing consumer well-being and behavior with spiritual and fantasy advertising
Dodds, Sarah
;
Jaud, David A.
;
Melnyk, Valentyna
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012650820
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