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"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe
Terlutter, Ralf; Diehl, Sandra; Koinig, Isabell; Chan, Kara - In: Journal of advertising 51 (2022) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10013362248
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Future of the Journal of Advertising in the rapidly changing world
Huh, Jisu - In: Journal of advertising 52 (2023) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
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Reflections on professionalism and human touch : a tribute : editorial
Rodgers, Shelly - In: Journal of advertising 51 (2022) 3, pp. 269-272
Persistent link: https://www.econbiz.de/10013362307
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Celebrating 50 years of the Journal of Advertising and beyond : prelude editorial
Rodgers, Shelly - In: Journal of advertising 51 (2022) 5, pp. 531-534
Persistent link: https://www.econbiz.de/10013417518
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Special section introduction: reimagining advertising research : 50 years and beyond
Huh, Jisu; Faber, Ronald J. - In: Journal of advertising 51 (2022) 5, pp. 535-538
Persistent link: https://www.econbiz.de/10013417529
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Journal of advertising research quality and ethics guidelines
Huh, Jisu - In: Journal of advertising 52 (2023) 4, pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
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What a difference 50 years makes! : editorial
Rodgers, Shelly - In: Journal of advertising 51 (2022) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10013362226
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Past, present, and future of the Journal of Advertising
Rodgers, Shelly - In: Journal of advertising 51 (2022) 2, pp. 133-135
Persistent link: https://www.econbiz.de/10013362263
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The Journal of Advertising's production and dissemination of advertising knowledge : a 50th anniversary commemorative review
Donthu, Naveen; Lim, Weng Marc; Kumar, Satish; … - In: Journal of advertising 51 (2022) 2, pp. 153-187
Persistent link: https://www.econbiz.de/10013362266
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Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara; Campbell, Colin L. - In: Journal of advertising 50 (2021) 5, pp. 505-509
Persistent link: https://www.econbiz.de/10012802319