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"I'm (not) offended by whom I see!" : the role of culture and model ethnicity in shaping consumers' responses toward offensive nudity advertising in Asia and Western Europe
Terlutter, Ralf; Diehl, Sandra; Koinig, Isabell; Chan, Kara - In: Journal of advertising 51 (2022) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10013362248
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How to get published in the Journal of Advertising : tips from the inside : editorial
Rodgers, Shelly - In: Journal of advertising 50 (2021) 2, pp. 93-96
Persistent link: https://www.econbiz.de/10012584568
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Health-based weight stereotypes in advertising : perpetuating unhealthy responses among overweight identifiers
Connors, Scott; Spangenberg, Katie; Perkins, Andrew; … - In: Journal of advertising 50 (2021) 2, pp. 97-118
Persistent link: https://www.econbiz.de/10012584569
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The gamification of branded content : a meta-analysis of advergame effects
Berlo, Zeph M. C. van; Reijmersdal, Eva A. van; Eisend, … - In: Journal of advertising 50 (2021) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10012584575
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Religion, spirituality, and advertising : introduction
Waller, David; Casidy, Riza - In: Journal of advertising 50 (2021) 4, pp. 349-353
Persistent link: https://www.econbiz.de/10012650819
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Enhancing consumer well-being and behavior with spiritual and fantasy advertising
Dodds, Sarah; Jaud, David A.; Melnyk, Valentyna - In: Journal of advertising 50 (2021) 4, pp. 354-371
Persistent link: https://www.econbiz.de/10012650820
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Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Rößner, Anna; Gvili, Yaniv; Eisend, Martin - In: Journal of advertising 50 (2021) 4, pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
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The downside of divinity? : reputational harm to sectarian universities from overtly religious advertising
Isaac, Mathew S.; Obermiller, Carl; Wang, Rebecca Jen-Hui - In: Journal of advertising 50 (2021) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10012650824
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To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context
Beuckels, Emma; Hudders, Liselot; Cauberghe, Veroline; … - In: Journal of advertising 50 (2021) 4, pp. 461-478
Persistent link: https://www.econbiz.de/10012650826
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Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander; Raithel, Sascha; Taylor, Charles Raymond - In: Journal of advertising 50 (2021) 4, pp. 494-504
Persistent link: https://www.econbiz.de/10012650828