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Advertising
185
Werbung
185
Consumer behaviour
41
Konsumentenverhalten
41
Advertising effects
24
Werbewirkung
24
Brand management
14
Markenführung
14
Artificial intelligence
13
Künstliche Intelligenz
13
Brand
12
Markenartikel
12
Fachzeitschrift
7
Influencer
7
Journal
7
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7
Social web
7
Computational advertising
6
Internet marketing
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Online-Marketing
6
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Creativity
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Kreativität
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Personalization
4
Target group
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Asia
3
Asien
3
Bibliometrics
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Bibliometrie
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Article
184
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185
Aufsatz in Zeitschrift
185
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1
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English
185
Author
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Hudders, Liselot
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Berlo, Zeph M. C. van
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Glaser, Matthias
2
Grewal, Dhruv
2
Gurrieri, Lauren
2
Hirsch, Melanie
2
Hollebeek, Linda D.
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
Lee, Mi Hyun
2
Mathmann, Frank
2
Pelsmacker, Patrick de
2
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Journal of advertising
Journal of advertising research
256
International journal of advertising : the review of marketing communications
213
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
176
Journal of marketing communications
152
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
74
European journal of operational research : EJOR
73
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
68
Journal of promotion management : innovations in planning and applied research
66
International journal of internet marketing and advertising : IJIMA
61
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
56
NBER working paper series
56
Psychology & marketing
55
SpringerLink / Bücher
55
International journal of industrial organization
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Health marketing quarterly
50
Journal of current issues and research in advertising
47
NBER Working Paper
47
Marketing : ZFP ; journal of research and management
44
Working paper / National Bureau of Economic Research, Inc.
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of business ethics : JOBE
36
Journal of global marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
34
CESifo working papers
33
Advertising theory
31
The journal of industrial economics
31
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ECONIS (ZBW)
185
Showing
1
-
10
of
185
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date (oldest first)
1
Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
2
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
3
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
4
Multifaceted influencers : toward a new typology for influencer roles in advertising
Rundin, Ksenia
;
Colliander, Jonas
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
Saved in:
5
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
6
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
Saved in:
7
I feel it in my brain : understanding the processes underlying the influence of ad affect on memory using fmri
Bakalash, Tomer
;
Riemer, Hila
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 639-655
Persistent link: https://www.econbiz.de/10012802337
Saved in:
8
Religion, spirituality, and advertising : introduction
Waller, David
;
Casidy, Riza
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 349-353
Persistent link: https://www.econbiz.de/10012650819
Saved in:
9
Enhancing consumer well-being and behavior with spiritual and fantasy advertising
Dodds, Sarah
;
Jaud, David A.
;
Melnyk, Valentyna
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012650820
Saved in:
10
Explaining consumer responses to ethnic and religious minorities in advertising : the case of Israel and Germany
Rößner, Anna
;
Gvili, Yaniv
;
Eisend, Martin
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
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