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Advertising
185
Werbung
185
Consumer behaviour
41
Konsumentenverhalten
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Advertising effects
24
Werbewirkung
24
Brand management
14
Markenführung
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Künstliche Intelligenz
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186
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Hudders, Liselot
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Berlo, Zeph M. C. van
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Glaser, Matthias
2
Grewal, Dhruv
2
Gurrieri, Lauren
2
Hirsch, Melanie
2
Hollebeek, Linda D.
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
Lee, Mi Hyun
2
Mathmann, Frank
2
Pelsmacker, Patrick de
2
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Journal of advertising
Discussion paper series / IZA
1,060
NBER working paper series
774
IZA Discussion Paper
728
NBER Working Paper
617
Working paper / National Bureau of Economic Research, Inc.
612
IZA Discussion Papers
279
Journal of health economics
238
Journal of business research : JBR
234
Journal of advertising research
227
International journal of advertising : the review of marketing communications
217
CESifo working papers
201
International journal of advertising : the quarterly review of marketing communications
198
Journal of advertising : official publication of the American Academy of Advertising
191
Working paper
184
European Journal of Marketing
165
Journal of marketing communications
160
Working Papers / eSocialSciences
157
Journal of Consumer Marketing
154
Review of Economics of the Household
154
Health economics
149
Young consumers : insight and ideas for responsible marketers
148
Journal of human resources : JHR
138
Policy research working paper : WPS
138
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
137
World Bank E-Library Archive
133
Discussion paper / Centre for Economic Policy Research
126
Applied economics
125
Economics of education review
125
Economics and human biology
123
Young Consumers
118
Innocenti working paper
114
Discussion papers / CEPR
103
SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
99
Journal of Social Marketing
97
Journal of economic behavior & organization : JEBO
97
Journal of population economics
97
Working paper series
95
Food policy : economics planning and politics of food and agriculture
94
World Bank Policy Research Working Paper
93
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ECONIS (ZBW)
186
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1
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10
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186
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1
Yes, I will say something : how humor influences intention to intervene and how social marketing can help!
Williams, Janine L.
;
Kennedy, Ann-Marie
;
Ashill, Nicholas
- In:
Journal of advertising
53
(
2024
)
4
,
pp. 549-567
Persistent link: https://www.econbiz.de/10015050206
Saved in:
2
Health-based weight stereotypes in
advertising
: perpetuating unhealthy responses among overweight identifiers
Connors, Scott
;
Spangenberg, Katie
;
Perkins, Andrew
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 97-118
Persistent link: https://www.econbiz.de/10012584569
Saved in:
3
Body as a process versus body as an object : the consequences of how larger-bodied women are portrayed in health-related
advertising
Naidu, Deepika
;
Perkins, Andrew W.
;
Howlett, Elizabeth
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 666-687
Persistent link: https://www.econbiz.de/10014422129
Saved in:
4
Children
's hobbies as persuasive strategies : the role of literacy training in
children
's responses to personalized ads
Desimpelaere, Laurien
;
Hudders, Liselot
;
Van de Sompel, …
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014575204
Saved in:
5
Preschoolers and
advertising
: a systematic literature review and future research agenda on the effects of
advertising
on preschool
children
Loose, Femke
;
Hudders, Liselot
;
Vanwesenbeeck, Ini
;
De …
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 439-455
Persistent link: https://www.econbiz.de/10014305461
Saved in:
6
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
7
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
8
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
9
Multifaceted influencers : toward a new typology for influencer roles in
advertising
Rundin, Ksenia
;
Colliander, Jonas
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
Saved in:
10
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand
advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
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