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Themed issue introduction: promises and perils of artificial intelligence and advertising
Rodgers, Shelly - In: Journal of advertising 50 (2021) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10012483678
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Close encounters of the AI kind : use of ai influencers as brand endorsers
Thomas, Veronica L.; Fowler, Kendra - In: Journal of advertising 50 (2021) 1, pp. 11-25
Persistent link: https://www.econbiz.de/10012483679
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Uncovering the sources of machine-learning mistakes in advertising : contextual bias in the evaluation of semantic relatedness
Watts, Jameson; Adriano, Anastasia - In: Journal of advertising 50 (2021) 1, pp. 26-38
Persistent link: https://www.econbiz.de/10012483680
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Artificial intelligence in advertising creativity
Vakratsas, Demetrios; Wang, Xin - In: Journal of advertising 50 (2021) 1, pp. 39-51
Persistent link: https://www.econbiz.de/10012483681
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Automatically detecting image-text mismatch on instagram with deep learning
Ha, Yui; Park, Kunwoo; Kim, Su Jung; Joo, Jungseock; … - In: Journal of advertising 50 (2021) 1, pp. 52-62
Persistent link: https://www.econbiz.de/10012483693
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Stimulating or intimidating : the effect of AI-enabled in-store communication on consumer patronage likelihood
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of advertising 50 (2021) 1, pp. 63-80
Persistent link: https://www.econbiz.de/10012483694
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Can social media listening platforms' artificial intelligence be trusted? : examining the accuracy of Crimson Hexagon's (now Brandwatch Consumer Research's) ai-driven analyses
Hayes, Jameson L.; Britt, Brian C.; Evans, William; … - In: Journal of advertising 50 (2021) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10012483696
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Special section introduction: artificial intelligence and advertising
Li, Hairong - In: Journal of advertising 48 (2019) 4, pp. 333-337
Persistent link: https://www.econbiz.de/10012201448
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The impact of AI on the advertising process : the Chinese experience
Qin, Xuebing; Jiang, Zhibin - In: Journal of advertising 48 (2019) 4, pp. 338-346
Persistent link: https://www.econbiz.de/10012201450
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Understanding programmatic creative : the role of AI
Chen, Gang; Xie, Peihong; Dong, Jing; Wang, Tianfu - In: Journal of advertising 48 (2019) 4, pp. 347-355
Persistent link: https://www.econbiz.de/10012201453