Narrow search
Showing 1 - 9 of 9
Cover Image
Dichotomous thinking and ethical consumerism : overcoming the negative effects of self-interest bias through third-person narrative persuasion
Lu, Fang-Chi; Sinha, Jayati - In: Journal of advertising 48 (2019) 3, pp. 271-283
Persistent link: https://www.econbiz.de/10012201433
Cover Image
Financial constraints influence how consumers evaluate approach-framed versus avoidance-framed messages
Sarial-Abi, Gülen; Ulqinaku, Aulona - In: Journal of advertising 49 (2020) 3, pp. 270-291
Persistent link: https://www.econbiz.de/10012260472
Cover Image
How branded videos can inspire consumers and benefit brands : implications for consumers' subjective well-being
Chang, Chingching - In: Journal of advertising 49 (2020) 5, pp. 613-632
Persistent link: https://www.econbiz.de/10012424352
Cover Image
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.; Schau, Hope Jensen - In: Journal of advertising 50 (2021) 3, pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Cover Image
From purchasing exposure to fostering engagement : brand-consumer experiences in the emerging computational advertising landscape
Araujo, Theo; Copulsky, Jonathan R.; Hayes, Jameson L.; … - In: Journal of advertising 49 (2020) 4, pp. 428-445
Persistent link: https://www.econbiz.de/10012313117
Cover Image
Navigating relationship norms : an exploration of how content strategies improve brand valuation over time
Chen, Qimei; He, Yi; Hu, Miao; Kim, Jaisang - In: Journal of advertising 49 (2020) 4, pp. 459-476
Persistent link: https://www.econbiz.de/10012313120
Cover Image
Stimulating or intimidating : the effect of AI-enabled in-store communication on consumer patronage likelihood
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of advertising 50 (2021) 1, pp. 63-80
Persistent link: https://www.econbiz.de/10012483694
Cover Image
What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality
Septianto, Felix; Paramita, Widya; Ye, Sheng - In: Journal of advertising 52 (2023) 2, pp. 179-192
Persistent link: https://www.econbiz.de/10014233791
Cover Image
Remembering the FCB grid : thinking, feeling, and involvement in the age of social media
Haley, Eric John; Pittman, Matthew - In: Journal of advertising 51 (2022) 3, pp. 323-335
Persistent link: https://www.econbiz.de/10013362315