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Journal of advertising
Бизнес Информ
35
SpringerLink / Bücher
30
International journal of consumer studies
25
Working paper / National Bureau of Economic Research, Inc.
21
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
19
Ovidius University Annals, Economic Sciences Series
16
NBER working paper series
15
The AMFITEATRU ECONOMIC journal
15
Marketing theory
14
Springer eBook Collection
13
Управление большими системами: сборник трудов
13
Europäische Hochschulschriften / 5
12
Journal of retailing and consumer services
12
European research studies
11
Известия Тульского государственного университета. Экономические и юридические науки
11
Acta Universitatis Bohemiae Meridionales
10
Journal of business research : JBR
10
MPRA Paper
10
NBER Working Paper
10
Research
10
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
10
Working Papers / eSocialSciences
10
Journal of advertising research
9
Вестник Астраханского государственного технического университета. Серия: Экономика
9
Проблемы современной экономики
9
Campus / Forschung
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Campus Forschung
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Discussion paper / Centre for Economic Policy Research
8
Food policy : economics planning and politics of food and agriculture
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Konsum und Verhalten
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Schriftenreihe Studien zum Konsumentenverhalten
8
TERRA ECONOMICUS
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The American economic review
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Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент
8
Annals - Economy Series
7
Brookings Papers on Economic Activity
7
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Schriftenreihe Schwerpunkt Marketing
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Transformative consumer research for personal and collective well-being
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ECONIS (ZBW)
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1
Dichotomous thinking and ethical consumerism : overcoming the negative effects of self-interest bias through third-person narrative persuasion
Lu, Fang-Chi
;
Sinha, Jayati
- In:
Journal of advertising
48
(
2019
)
3
,
pp. 271-283
Persistent link: https://www.econbiz.de/10012201433
Saved in:
2
Financial constraints influence how consumers evaluate approach-framed versus avoidance-framed messages
Sarial-Abi, Gülen
;
Ulqinaku, Aulona
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 270-291
Persistent link: https://www.econbiz.de/10012260472
Saved in:
3
How branded videos can inspire consumers and benefit brands : implications for consumers' subjective well-being
Chang, Chingching
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 613-632
Persistent link: https://www.econbiz.de/10012424352
Saved in:
4
Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.
;
Schau, Hope Jensen
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
Saved in:
5
From purchasing exposure to fostering engagement : brand-
consumer
experiences in the emerging computational advertising landscape
Araujo, Theo
;
Copulsky, Jonathan R.
;
Hayes, Jameson L.
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 428-445
Persistent link: https://www.econbiz.de/10012313117
Saved in:
6
Navigating relationship norms : an exploration of how content strategies improve brand valuation over time
Chen, Qimei
;
He, Yi
;
Hu, Miao
;
Kim, Jaisang
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10012313120
Saved in:
7
Stimulating or intimidating : the effect of AI-enabled in-store communication on
consumer
patronage likelihood
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10012483694
Saved in:
8
What's in a (first) name? : personized advertising messages enhance
consumer
perceived ethicality
Septianto, Felix
;
Paramita, Widya
;
Ye, Sheng
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10014233791
Saved in:
9
Remembering the FCB grid : thinking, feeling, and involvement in the age of social media
Haley, Eric John
;
Pittman, Matthew
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 323-335
Persistent link: https://www.econbiz.de/10013362315
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