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Online ad auctions: An experim...
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Advertising
177
Werbung
177
Consumer behaviour
41
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Advertising effects
22
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22
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Lou, Chen
4
Segijn, Claire M.
4
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3
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2
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2
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Dens, Nathalie
2
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Journal of advertising
MPRA Paper
567
CESifo Working Paper
477
IZA Discussion Papers
459
CESifo working papers
376
CEPR Discussion Papers
315
CESifo Working Paper Series
290
Working Paper
286
NBER Working Papers
253
Discussion paper series / IZA
251
IZA Discussion Paper
250
International journal of advertising : the review of marketing communications
210
Journal of advertising research
210
Jena Economic Research Papers
206
CSIL reports
198
International journal of advertising : the quarterly review of marketing communications
186
NBER working paper series
185
Tinbergen Institute Discussion Paper
180
Discussion paper / Tinbergen Institute
177
Journal of business research : JBR
177
Tinbergen Institute Discussion Papers
176
Journal of advertising : official publication of the American Academy of Advertising
170
Economics Papers from University Paris Dauphine
151
Journal of marketing communications
150
LSE Research Online Documents on Economics
146
ZEW Discussion Papers
146
European Journal of Marketing
143
Working paper
138
Journal of Consumer Marketing
136
Management science : journal of the Institute for Operations Research and the Management Sciences
134
Working papers / Rimisp Centro Latinoamericano para el Desarrollo Rural
119
International journal of industrial organization
116
Discussion Paper
115
Papers of Peter Cramton
112
American Economic Review
111
Discussion paper
110
Working paper / National Bureau of Economic Research, Inc.
109
NBER Working Paper
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ISER Discussion Paper
106
Economics letters
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ECONIS (ZBW)
177
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1
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
2
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
3
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
4
Multifaceted influencers : toward a new typology for influencer roles in
advertising
Rundin, Ksenia
;
Colliander, Jonas
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
Saved in:
5
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand
advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
6
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to
advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
Saved in:
7
I feel it in my brain : understanding the processes underlying the influence of ad affect on memory using fmri
Bakalash, Tomer
;
Riemer, Hila
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 639-655
Persistent link: https://www.econbiz.de/10012802337
Saved in:
8
Religion, spirituality, and
advertising
: introduction
Waller, David
;
Casidy, Riza
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 349-353
Persistent link: https://www.econbiz.de/10012650819
Saved in:
9
Enhancing consumer well-being and behavior with spiritual and fantasy
advertising
Dodds, Sarah
;
Jaud, David A.
;
Melnyk, Valentyna
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012650820
Saved in:
10
Explaining consumer responses to ethnic and religious minorities in
advertising
: the case of Israel and Germany
Rößner, Anna
;
Gvili, Yaniv
;
Eisend, Martin
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
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