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Advertising
185
Werbung
185
Consumer behaviour
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Advertising effects
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Hudders, Liselot
3
Kim, Su Jung
3
Lee, Wei-Na
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Liu-Thompkins, Yuping
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Malthouse, Edward C.
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3
Stafford, Marla Royne
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Stubenvoll, Marlis
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Araujo, Theo
2
Berlo, Zeph M. C. van
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Binder, Alice
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Chang, Chingching
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Chen, Huan
2
Chen, Qimei
2
Coleman, Catherine A.
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Dens, Nathalie
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Dodoo, Naa Amponsah
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Flint, Daniel J.
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Glaser, Matthias
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Hirsch, Melanie
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Journal of advertising
Journal of business research : JBR
661
Discussion paper series / IZA
352
Industrial marketing management : the international journal for industrial and high-tech firms
293
SpringerLink / Bücher
289
Journal of advertising research
282
Journal of marketing communications
252
International journal of advertising : the review of marketing communications
232
European Journal of Marketing
220
Journal of strategic marketing
209
NBER working paper series
209
European journal of marketing : EJM
205
International journal of advertising : the quarterly review of marketing communications
204
IZA Discussion Paper
189
Journal of advertising : official publication of the American Academy of Advertising
188
Working paper / National Bureau of Economic Research, Inc.
183
Journal of retailing and consumer services
178
Journal of marketing
175
NBER Working Paper
172
Management science : journal of the Institute for Operations Research and the Management Sciences
171
Journal of marketing management : MM
154
Journal of Consumer Marketing
150
Europäische Hochschulschriften / 5
148
Journal of the Academy of Marketing Science
145
Journal of marketing research : JMR
135
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
133
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
130
Psychology & marketing
128
Journal of business ethics : JOBE
121
The journal of business & industrial marketing
120
IZA Discussion Papers
116
Journal of promotion management : JPM
113
CESifo working papers
112
Marketing Intelligence & Planning
107
Marketing intelligence & planning
107
Journal of economic behavior & organization : JEBO
102
European journal of operational research : EJOR
98
Jahrbuch der Absatz- und Verbrauchsforschung
97
International journal of internet marketing and advertising : IJIMA
95
Journal of behavioral decision making
93
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ECONIS (ZBW)
193
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1
Branding co-creation with consumer-generated
advertising
: effect on creators and observers
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014233714
Saved in:
2
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
3
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
4
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
5
Multifaceted influencers : toward a new typology for influencer roles in
advertising
Rundin, Ksenia
;
Colliander, Jonas
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
Saved in:
6
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand
advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
7
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to
advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
Saved in:
8
I feel it in my brain : understanding the processes underlying the influence of ad affect on memory using fmri
Bakalash, Tomer
;
Riemer, Hila
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 639-655
Persistent link: https://www.econbiz.de/10012802337
Saved in:
9
Religion, spirituality, and
advertising
: introduction
Waller, David
;
Casidy, Riza
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 349-353
Persistent link: https://www.econbiz.de/10012650819
Saved in:
10
Enhancing consumer well-being and behavior with spiritual and fantasy
advertising
Dodds, Sarah
;
Jaud, David A.
;
Melnyk, Valentyna
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012650820
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