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The role of ad sequence and privacy concerns in personalized advertising : an eye-tracking study into synced advertising effects
Segijn, Claire M.; Voorveld, Hilde; Vakeel, Khadija Ali - In: Journal of advertising 50 (2021) 3, pp. 320-329
Persistent link: https://www.econbiz.de/10012607907
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Advertising in a media multitasking era : considerations and future directions
Duff, Brittany R. L.; Segijn, Claire M. - In: Journal of advertising 48 (2019) 1, pp. 27-37
Persistent link: https://www.econbiz.de/10012201389
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A meta-analysis into multiscreening and advertising effectiveness : direct effects, moderators, and underlying mechanisms
Segijn, Claire M.; Eisend, Martin - In: Journal of advertising 48 (2019) 3, pp. 313-332
Persistent link: https://www.econbiz.de/10012201444
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The future of dataveillance in advertising theory and practice
Strycharz, Joanna; Segijn, Claire M. - In: Journal of advertising 51 (2022) 5, pp. 574-591
Persistent link: https://www.econbiz.de/10013417532
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An algorithm for allocating sponsored recommendations and content : unifying programmatic advertising and recommender systems
Malthouse, Edward C.; Hessary, Yasaman Kamyab; Vakeel, … - In: Journal of advertising 48 (2019) 4, pp. 366-379
Persistent link: https://www.econbiz.de/10012201462
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Advancing computational advertising : conceptualization of the field and future directions
Huh, Jisu; Malthouse, Edward C. - In: Journal of advertising 49 (2020) 4, pp. 367-376
Persistent link: https://www.econbiz.de/10012313105