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Advertising
177
Werbung
177
Consumer behaviour
41
Konsumentenverhalten
41
Advertising effects
22
Werbewirkung
22
Artificial intelligence
13
Künstliche Intelligenz
13
Brand management
12
Markenführung
12
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11
Markenartikel
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Journal
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177
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177
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177
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Lou, Chen
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Hudders, Liselot
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Matthes, Jörg
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Berlo, Zeph M. C. van
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Gurrieri, Lauren
2
Hirsch, Melanie
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
Lee, Mi Hyun
2
Mathmann, Frank
2
Pelsmacker, Patrick de
2
Perkins, Andrew
2
Puzakova, Marina
2
Romero, Marisabel
2
Ruyter, Ko de
2
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Journal of advertising
Journal of advertising research
235
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of business research : JBR
180
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
150
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Young Consumers
83
Journal of marketing
76
European journal of operational research : EJOR
71
Journal of historical research in marketing
71
Marketing Science
69
European journal of marketing : EJM
68
Journal of marketing research : JMR
64
Journal of promotion management : innovations in planning and applied research
64
Journal of retailing and consumer services
62
International Marketing Review
59
International journal of internet marketing and advertising : IJIMA
59
Strategic Direction
58
Psychology & marketing
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
55
International journal of industrial organization
54
Journal of Product & Brand Management
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
51
Health marketing quarterly
49
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
Marketing : ZFP ; journal of research and management
45
NBER Working Paper
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
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ECONIS (ZBW)
177
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1
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10
of
177
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date (oldest first)
1
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
2
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
3
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
4
Multifaceted influencers : toward a new typology for influencer roles in
advertising
Rundin, Ksenia
;
Colliander, Jonas
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
Saved in:
5
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand
advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
6
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to
advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
Saved in:
7
I feel it in my brain : understanding the processes underlying the influence of ad affect on memory using fmri
Bakalash, Tomer
;
Riemer, Hila
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 639-655
Persistent link: https://www.econbiz.de/10012802337
Saved in:
8
Religion, spirituality, and
advertising
: introduction
Waller, David
;
Casidy, Riza
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 349-353
Persistent link: https://www.econbiz.de/10012650819
Saved in:
9
Enhancing consumer well-being and behavior with spiritual and fantasy
advertising
Dodds, Sarah
;
Jaud, David A.
;
Melnyk, Valentyna
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012650820
Saved in:
10
Explaining consumer responses to ethnic and religious minorities in
advertising
: the case of Israel and Germany
Rößner, Anna
;
Gvili, Yaniv
;
Eisend, Martin
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
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