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Journal of advertising
International journal of advertising : the quarterly review of marketing communications
34
International journal of advertising : the review of marketing communications
28
Journal of business research : JBR
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising research
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of international marketing
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International Marketing Review
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Advances in international marketing
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Psychology & marketing
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Conference Board report
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International marketing review
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Journal of Chinese entrepreneurship
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American journal of agricultural economics
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Journal of current issues and research in advertising
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Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Measurement and research methods in international marketing
4
The SAGE handbook of marketing ethics
4
Advances in international marketing : a research annual
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business Research
3
Journal of Consumer Affairs
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Computers & operations research : and their applications to problems of world concern ; an international journal
2
Cross-cultural buyer behavior
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Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
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Entrepreneurship, theory and practice : ET & P
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European Journal of Marketing
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European journal of operational research : EJOR
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Frontiers of business research in China : selected publications from Chinese universities
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International advertising and communication : current insights and empirical findings
2
International journal of internet marketing and advertising : IJIMA
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International marketing ; Vol. 2
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Journal of Advertising Research
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Journal of Consumer Marketing
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Journal of Small Business and Enterprise Development
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ECONIS (ZBW)
6
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1
Facing the "right" side? : the effect of product facing direction
Zhang, Yuli
;
Kwak, Hyokjin
;
Jeong, Haeyoung
;
Puzakova, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10012201410
Saved in:
2
Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander
;
Raithel, Sascha
;
Taylor, Charles Raymond
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
Saved in:
3
Reviving and improving brand awareness as a construct in advertising research
Bergkvist, Lars
;
Taylor, Charles Raymond
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 294-307
Persistent link: https://www.econbiz.de/10013362312
Saved in:
4
Analyzing the impact of the leading articles in the Journal of Advertising from its first 50 years : an integrative framework
Stafford, Marla Royne
;
Taylor, Charles Raymond
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 624-642
Persistent link: https://www.econbiz.de/10013417526
Saved in:
5
When the unknown destination comes alive : the detrimental effects of destination anthropomorphism in tourism
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
; …
- In:
Journal of advertising
49
(
2020
)
5
,
pp. 508-524
Persistent link: https://www.econbiz.de/10012424304
Saved in:
6
Two's company, three's a crowd : the interplay between collective versus solo anthropomorphic brand appeals and gender
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10014233767
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