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Facing the "right" side? : the effect of product facing direction
Zhang, Yuli; Kwak, Hyokjin; Jeong, Haeyoung; Puzakova, … - In: Journal of advertising 48 (2019) 2, pp. 153-166
Persistent link: https://www.econbiz.de/10012201410
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Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander; Raithel, Sascha; Taylor, Charles Raymond - In: Journal of advertising 50 (2021) 4, pp. 494-504
Persistent link: https://www.econbiz.de/10012650828
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Reviving and improving brand awareness as a construct in advertising research
Bergkvist, Lars; Taylor, Charles Raymond - In: Journal of advertising 51 (2022) 3, pp. 294-307
Persistent link: https://www.econbiz.de/10013362312
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Analyzing the impact of the leading articles in the Journal of Advertising from its first 50 years : an integrative framework
Stafford, Marla Royne; Taylor, Charles Raymond - In: Journal of advertising 51 (2022) 5, pp. 624-642
Persistent link: https://www.econbiz.de/10013417526
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When the unknown destination comes alive : the detrimental effects of destination anthropomorphism in tourism
Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F.; … - In: Journal of advertising 49 (2020) 5, pp. 508-524
Persistent link: https://www.econbiz.de/10012424304
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Two's company, three's a crowd : the interplay between collective versus solo anthropomorphic brand appeals and gender
Puzakova, Marina; Kwak, Hyokjin - In: Journal of advertising 52 (2023) 1, pp. 94-114
Persistent link: https://www.econbiz.de/10014233767