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Advertising as Monopolization...
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Advertising
180
Werbung
180
Consumer behaviour
43
Konsumentenverhalten
43
Advertising effects
24
Werbewirkung
24
Brand management
14
Markenführung
14
Artificial intelligence
13
Künstliche Intelligenz
13
Brand
12
Markenartikel
12
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7
Influencer
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Internet marketing
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Journal
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6
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Creativity
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Frauen
4
Personalisierung
4
Personalization
4
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3
Asien
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Bibliometrie
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English
180
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Hudders, Liselot
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Berlo, Zeph M. C. van
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Gurrieri, Lauren
2
Hirsch, Melanie
2
Hollebeek, Linda D.
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
Lee, Mi Hyun
2
Mathmann, Frank
2
Pelsmacker, Patrick de
2
Perkins, Andrew
2
Puzakova, Marina
2
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Journal of advertising
MPRA Paper
834
Economics Papers from University Paris Dauphine
628
CESifo Working Paper
515
CESifo working papers
423
CEPR Discussion Papers
330
SpringerLink / Bücher
307
CESifo Working Paper Series
269
Technological forecasting & social change : an international journal
261
NBER working paper series
259
Journal of business research : JBR
255
IZA Discussion Papers
252
Journal of advertising research
236
Working Paper
228
Working paper
218
Telecommunications policy : the international journal of digital economy, data sciences and new media
213
International journal of advertising : the review of marketing communications
212
Discussion paper series / IZA
210
Ovidius University Annals, Economic Sciences Series
196
NBER Working Paper
189
International journal of advertising : the quarterly review of marketing communications
186
ERIM Report Series Research in Management
184
IZA Discussion Paper
183
Working paper / National Bureau of Economic Research, Inc.
182
ZEW Discussion Papers
178
Journal of advertising : official publication of the American Academy of Advertising
170
Annals of Faculty of Economics
165
NBER Working Papers
164
Antitrust Chronicle
154
Journal of marketing communications
150
European Journal of Marketing
149
Discussion paper
148
Management science : journal of the Institute for Operations Research and the Management Sciences
145
Economics letters
143
International journal of industrial organization
141
Journal of Consumer Marketing
139
Amfiteatru Economic Journal
133
Discussion paper / Tinbergen Institute
129
The AMFITEATRU ECONOMIC journal
124
Tinbergen Institute Discussion Paper
123
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ECONIS (ZBW)
180
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180
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1
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
2
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
3
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
4
Multifaceted influencers : toward a new typology for influencer roles in
advertising
Rundin, Ksenia
;
Colliander, Jonas
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
Saved in:
5
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand
advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
6
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to
advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
Saved in:
7
I feel it in my brain : understanding the processes underlying the influence of ad affect on memory using fmri
Bakalash, Tomer
;
Riemer, Hila
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 639-655
Persistent link: https://www.econbiz.de/10012802337
Saved in:
8
Religion, spirituality, and
advertising
: introduction
Waller, David
;
Casidy, Riza
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 349-353
Persistent link: https://www.econbiz.de/10012650819
Saved in:
9
Enhancing consumer well-being and behavior with spiritual and fantasy
advertising
Dodds, Sarah
;
Jaud, David A.
;
Melnyk, Valentyna
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012650820
Saved in:
10
Explaining consumer responses to ethnic and religious minorities in
advertising
: the case of Israel and Germany
Rößner, Anna
;
Gvili, Yaniv
;
Eisend, Martin
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 391-407
Persistent link: https://www.econbiz.de/10012650822
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