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From purchasing exposure to fostering engagement : brand-consumer experiences in the emerging computational advertising landscape
Araujo, Theo; Copulsky, Jonathan R.; Hayes, Jameson L.; … - In: Journal of advertising 49 (2020) 4, pp. 428-445
Persistent link: https://www.econbiz.de/10012313117
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Branding co-creation with consumer-generated advertising : effect on creators and observers
Shulga, Lenna V.; Busser, James A.; Bai, Billy; Kim, Hyelin - In: Journal of advertising 52 (2023) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10014233714
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Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara; Campbell, Colin L. - In: Journal of advertising 50 (2021) 5, pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
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How consumers consume social media influence
Scholz, Joachim - In: Journal of advertising 50 (2021) 5, pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
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Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian; Drenten, Jenna; Piskorski, Mikołaj Jan - In: Journal of advertising 50 (2021) 5, pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
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Multifaceted influencers : toward a new typology for influencer roles in advertising
Rundin, Ksenia; Colliander, Jonas - In: Journal of advertising 50 (2021) 5, pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
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A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand advertising
Milfeld, Tyler; Haley, Eric John; Flint, Daniel J. - In: Journal of advertising 50 (2021) 5, pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
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Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to advertising
Kim, Taemin; Ball, Jennifer Gerard - In: Journal of advertising 50 (2021) 5, pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
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I feel it in my brain : understanding the processes underlying the influence of ad affect on memory using fmri
Bakalash, Tomer; Riemer, Hila - In: Journal of advertising 50 (2021) 5, pp. 639-655
Persistent link: https://www.econbiz.de/10012802337
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Religion, spirituality, and advertising : introduction
Waller, David; Casidy, Riza - In: Journal of advertising 50 (2021) 4, pp. 349-353
Persistent link: https://www.econbiz.de/10012650819