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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Lou, Chen
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4
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ECONIS (ZBW)
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1
Themed issue introduction: promises and perils of artificial intelligence and
advertising
Rodgers, Shelly
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012483678
Saved in:
2
Uncovering the sources of machine-learning mistakes in
advertising
: contextual bias in the evaluation of semantic relatedness
Watts, Jameson
;
Adriano, Anastasia
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10012483680
Saved in:
3
Artificial intelligence in
advertising
creativity
Vakratsas, Demetrios
;
Wang, Xin
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 39-51
Persistent link: https://www.econbiz.de/10012483681
Saved in:
4
Automatically detecting image-text mismatch on instagram with deep learning
Ha, Yui
;
Park, Kunwoo
;
Kim, Su Jung
;
Joo, Jungseock
; …
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10012483693
Saved in:
5
Special section introduction: artificial intelligence and
advertising
Li, Hairong
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 333-337
Persistent link: https://www.econbiz.de/10012201448
Saved in:
6
The impact of AI on the
advertising
process : the Chinese experience
Qin, Xuebing
;
Jiang, Zhibin
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 338-346
Persistent link: https://www.econbiz.de/10012201450
Saved in:
7
Understanding programmatic creative : the role of AI
Chen, Gang
;
Xie, Peihong
;
Dong, Jing
;
Wang, Tianfu
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 347-355
Persistent link: https://www.econbiz.de/10012201453
Saved in:
8
Can personalized recommendations in charity
advertising
boost donation? : the role of perceived autonomy
Lv, Linxiang
;
Huang, Minxue
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10014575200
Saved in:
9
Asking questions of ai
advertising
: a maieutic approach
Coffin, Jack
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 608-623
Persistent link: https://www.econbiz.de/10013417525
Saved in:
10
ChatGPT, AI
advertising
, and
advertising
research and education
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
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