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Advertising
185
Werbung
185
Consumer behaviour
41
Konsumentenverhalten
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Advertising effects
24
Werbewirkung
24
Brand management
14
Markenführung
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Artificial intelligence
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Künstliche Intelligenz
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Brand
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187
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187
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English
187
Author
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Eisend, Martin
9
Huh, Jisu
7
Rodgers, Shelly
5
Septianto, Felix
5
Hudders, Liselot
4
Lou, Chen
4
Matthes, Jörg
4
Segijn, Claire M.
4
Campbell, Colin L.
3
Kim, Su Jung
3
Lee, Wei-Na
3
Liu-Thompkins, Yuping
3
Malthouse, Edward C.
3
Nelson, Michelle R.
3
Russell, Cristel Antonia
3
Rößner, Anna
3
Srivastava, Jaideep
3
Stafford, Marla Royne
3
Stubenvoll, Marlis
3
Berlo, Zeph M. C. van
2
Binder, Alice
2
Chang, Chingching
2
Chen, Huan
2
Coleman, Catherine A.
2
Dens, Nathalie
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Glaser, Matthias
2
Grewal, Dhruv
2
Gurrieri, Lauren
2
Hirsch, Melanie
2
Hollebeek, Linda D.
2
Kees, Jeremy
2
Kim, Jooyoung
2
Koslow, Scott
2
Kwak, Hyokjin
2
Laczniak, Russell N.
2
Lee, Mi Hyun
2
Mathmann, Frank
2
Pelsmacker, Patrick de
2
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Journal of advertising
Journal of advertising research
245
International journal of advertising : the review of marketing communications
221
International journal of advertising : the quarterly review of marketing communications
211
Journal of business research : JBR
193
Journal of advertising : official publication of the American Academy of Advertising
190
Journal of marketing communications
161
European Journal of Marketing
143
Journal of Consumer Marketing
137
Journal of promotion management : JPM
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Young Consumers
85
Journal of marketing
79
European journal of operational research : EJOR
74
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of promotion management : innovations in planning and applied research
70
Marketing Science
70
Journal of marketing research : JMR
65
Journal of retailing and consumer services
65
International journal of internet marketing and advertising : IJIMA
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
NBER working paper series
61
International Marketing Review
60
Psychology & marketing
59
Strategic Direction
59
Jahrbuch der Absatz- und Verbrauchsforschung
56
International journal of industrial organization
55
Journal of Product & Brand Management
55
SpringerLink / Bücher
55
Journal of current issues and research in advertising : JCIRA
54
NBER Working Paper
50
Health marketing quarterly
49
Journal of current issues and research in advertising
47
Marketing : ZFP ; journal of research and management
47
Journal of Services Marketing
46
Working paper / National Bureau of Economic Research, Inc.
44
Marketing Intelligence & Planning
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
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ECONIS (ZBW)
187
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1
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187
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1
Expanding the agenda of research on product placement : a commercial intertext
Russell, Cristel Antonia
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10012201392
Saved in:
2
Product placement in mass media : a review and bibliometric analysis
Guo, Fu
;
Ye, Guoquan
;
Hudders, Liselot
;
Lv, Wei
;
Li, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10012201417
Saved in:
3
Product placement and integrated marketing communications effects on an informational TV program
Corkindale, David
;
Neale, Michael
;
Bellman, Steven
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10014233765
Saved in:
4
Navigating the future of influencer
advertising
: consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
5
How consumers consume social media influence
Scholz, Joachim
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012802321
Saved in:
6
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
7
Multifaceted influencers : toward a new typology for influencer roles in
advertising
Rundin, Ksenia
;
Colliander, Jonas
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
Saved in:
8
A fresh start for stigmatized groups : the effect of cultural identity mindset framing in brand
advertising
Milfeld, Tyler
;
Haley, Eric John
;
Flint, Daniel J.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 603-621
Persistent link: https://www.econbiz.de/10012802332
Saved in:
9
Unintended consequences of warmth appeals : an extension of the compensation effect between warmth and competence to
advertising
Kim, Taemin
;
Ball, Jennifer Gerard
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 622-638
Persistent link: https://www.econbiz.de/10012802334
Saved in:
10
I feel it in my brain : understanding the processes underlying the influence of ad affect on memory using fmri
Bakalash, Tomer
;
Riemer, Hila
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 639-655
Persistent link: https://www.econbiz.de/10012802337
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