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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of advertising research"
~subject:"Werbewirkung"
~subject:"Werbung"
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Werbewirkung
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Brand management
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Milfeld, Tyler
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
Journal of business research : JBR
53
International journal of advertising : the review of marketing communications
51
Journal of marketing communications
46
The journal of product & brand management
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of promotion management : JPM
31
The journal of brand management : an international journal
31
Psychology & marketing
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SpringerLink / Bücher
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International journal of internet marketing and advertising : IJIMA
20
Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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European journal of marketing : EJM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Asia Pacific journal of marketing and logistics
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Research
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Springer eBook Collection / Business and Economics
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Journal of historical research in marketing
9
Journal of marketing research : JMR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
The journal of consumer marketing
9
International journal of sports marketing & sponsorship
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of marketing
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of hospitality management
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Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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ECONIS (ZBW)
54
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1
How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
Saved in:
2
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
3
The effectiveness of combining online and print advertisements : is the whole better than the individual parts?
Wakolbinger, Lea M.
;
Denk, Michaela
;
Oberecker, Klaus
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 360-372
Persistent link: https://www.econbiz.de/10003900861
Saved in:
4
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Saved in:
5
Biometrics and multi-platform messaging
Treutler, Theresa
;
Levine, Brian
;
Marci, Carl D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 243-249
Persistent link: https://www.econbiz.de/10008697051
Saved in:
6
Quantifying the isolated and synergistic effects of exposure frequency for TV, print, and internet advertising
Havlena, William
;
Cardarelli, Robert
;
Montigny, Michelle de
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 215-221
Persistent link: https://www.econbiz.de/10003610465
Saved in:
7
Do measures of media engagement correlate with product purchase likelihood?
Kilger, Max
;
Romer, Ellen
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 313-325
Persistent link: https://www.econbiz.de/10003611046
Saved in:
8
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
9
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
10
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
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