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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of business research : JBR"
~subject:"Werbewirkung"
~subject:"Werbung"
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Werbewirkung
Werbung
Brand management
614
Markenführung
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Consumer behaviour
415
Konsumentenverhalten
415
Brand image
355
Markenimage
355
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Dahlén, Micael
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Foti, Lianne
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Ghosh, Tathagata
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Sreejesh, S.
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Brunner, Christian Boris
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
International journal of advertising : the review of marketing communications
51
Journal of marketing communications
46
Journal of advertising research
39
The journal of product & brand management
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of promotion management : JPM
31
The journal of brand management : an international journal
31
Psychology & marketing
26
SpringerLink / Bücher
25
International journal of internet marketing and advertising : IJIMA
20
Journal of promotion management : innovations in planning and applied research
20
Journal of retailing and consumer services
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of advertising
16
Marketing : ZFP ; journal of research and management
15
Marketing intelligence & planning
13
Marketing letters : a journal of research in marketing
12
European journal of marketing : EJM
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Asia Pacific journal of marketing and logistics
10
Research
10
Springer eBook Collection / Business and Economics
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
9
Journal of historical research in marketing
9
Journal of marketing research : JMR
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
The journal of consumer marketing
9
International journal of sports marketing & sponsorship
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of marketing
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of hospitality management
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of strategic marketing
7
European journal of marketing
6
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ECONIS (ZBW)
68
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1
How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
Saved in:
2
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
3
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
4
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
5
How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
Saved in:
6
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
7
Enhancing recall and recognition for brand names and body copy : a mixed-language approach
Ahn, Jungsun
;
La Ferle, Carrie
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 107-117
Persistent link: https://www.econbiz.de/10003766368
Saved in:
8
Wildfire 2008: creativity with a human touch
Bernardin, Thomas
;
Kemp-Robertson, Paul
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 131-135
Persistent link: https://www.econbiz.de/10003808362
Saved in:
9
Salient effects of publicity in advertised brand recall and recognition : the list-strength paradigm
Jin, Hyun Seung
;
Suh, Jaebeom
;
Donavan, D. Todd
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003708163
Saved in:
10
Promising attributes and experiences : attitudinal responses to functional versus experiential ad claims and the moderating role of involvement
Meling Samuelsen, Bendik
;
Olsen, Lars Erling
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 65-77
Persistent link: https://www.econbiz.de/10003986809
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