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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Werbewirkung"
~subject:"Werbung"
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Werbewirkung
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Brand management
298
Markenführung
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Consumer behaviour
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256
Brand image
170
Markenimage
170
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Baumann, Chris
2
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Carlson, Les
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Journal of advertising : official publication of the American Academy of Advertising
Journal of retailing and consumer services
Journal of business research : JBR
53
International journal of advertising : the review of marketing communications
50
Journal of marketing communications
45
Journal of advertising research
39
The journal of product & brand management
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of promotion management : JPM
31
The journal of brand management : an international journal
31
Psychology & marketing
26
SpringerLink / Bücher
25
International journal of internet marketing and advertising : IJIMA
19
Journal of promotion management : innovations in planning and applied research
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing : ZFP ; journal of research and management
15
Journal of advertising
13
Marketing letters : a journal of research in marketing
12
European journal of marketing : EJM
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Marketing intelligence & planning
11
Asia Pacific journal of marketing and logistics
10
Research
10
Springer eBook Collection / Business and Economics
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
9
Journal of historical research in marketing
9
Journal of marketing research : JMR
9
The journal of consumer marketing
9
International journal of sports marketing & sponsorship
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of marketing
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of hospitality management
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of strategic marketing
7
European journal of marketing
6
Journal of current issues and research in advertising
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ECONIS (ZBW)
34
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1
How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
Saved in:
2
Competitive advertising within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda
;
Sabri, Ouidade
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
Saved in:
3
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
4
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
5
How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
Saved in:
6
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
7
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
8
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
9
The Journal of Advertising : historical, structural, and brand equity considerations
Carlson, Les
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 80-84
Persistent link: https://www.econbiz.de/10010503333
Saved in:
10
The role of brand exposure and experience on brand recall : product durables vis-à-vis FMCG
Baumann, Chris
;
Hamin, Hamin
;
Chong, Amy
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 21-31
Persistent link: https://www.econbiz.de/10010503938
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