Narrow search
Showing 1 - 5 of 5
Cover Image
Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Cover Image
Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush; Roy, Rajat - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
Cover Image
The third-person effect in advertising : a meta-analysis
Eisend, Martin - In: Journal of advertising : official publication of the … 46 (2017) 3, pp. 377-394
Persistent link: https://www.econbiz.de/10011744290
Cover Image
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah; Pelsmacker, Patrick de; Dens, Nathalie - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Cover Image
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie; Pelsmacker, Patrick de; Wouters, Marijke; … - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 35-54
Persistent link: https://www.econbiz.de/10009738528