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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Rosengren, Sara"
~person:"Verhoef, Peter C."
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Advertising effects
5
Consumer behaviour
5
Werbewirkung
5
Advertising
3
Werbung
3
Belgien
2
Belgium
2
Brand
2
Markenartikel
2
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1
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Print advertising
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Rosengren, Sara
Verhoef, Peter C.
Dahlén, Micael
4
Muehling, Darrel D.
4
Chang, Chingching
3
Eisend, Martin
3
Baek, Tae Hyun
2
Dens, Nathalie
2
Kareklas, Ioannis
2
Kwak, Hyokjin
2
Matthes, Jörg
2
Putrevu, Sanjay
2
Puzakova, Marina
2
Reijmersdal, Eva A. van
2
Stafford, Marla Royne
2
Taylor, Charles Raymond
2
Yoon, Hye Jin
2
Yoon, Sukki
2
Aggarwal, Preveen
1
Ahn, Sun Joo
1
Armstrong Soule, Catherine A.
1
Ashley, Christy
1
Atkinson, Lucy
1
Bagozzi, Richard P.
1
Bahl, Shalini
1
Bailenson, Jeremy N.
1
Becker, Ingo Frank
1
Bellman, Steven
1
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Bettman, James R.
1
Beukeboom, Camiel J.
1
Bickart, Barbara A.
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Bijmolt, Tammo H. A.
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1
Biswas, Abhijit
1
Boerman, Sophie C.
1
Borges, Adilson
1
Brinberg, David
1
Burton, Scot
1
Camarero-Izquierdo, Carmen
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
36
Journal of retailing and consumer services
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing
7
ERIM report series research in management
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing communications
6
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Academy of Marketing Science
4
The journal of brand management : an international journal
4
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
The journal of product & brand management
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of contemporary hospitality management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of service management
2
Marketing and multicultural diversity
2
The service industries journal
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in advertising research
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
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ECONIS (ZBW)
5
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1
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1
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
2
Exploring advertising equity : how a
brand
's past advertising may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Saved in:
3
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Saved in:
4
Do you like what you recognize? : the effects of
brand
placement prominence and movie plot connection on
brand
attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
5
Think outside the ad : can advertising creativity benefit more than the advertiser?
Rosengren, Sara
;
Dahlén, Micael
;
Modig, Erik
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10010230068
Saved in:
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