//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Communication"
~subject:"Werbewirkung"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Communication
Werbewirkung
Werbung
Advertising effects
12
Brand management
12
Markenführung
12
Advertising
7
Brand image
7
Markenimage
7
Advertising media
6
Werbeträger
6
Brand
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenartikel
4
Advertising planning
3
Werbeplanung
3
Aesthetics
2
Fernsehwerbung
2
Language
2
Psychology of advertising
2
Public relations
2
Sprache
2
Television advertising
2
USA
2
United States
2
Werbepsychologie
2
Ästhetik
2
Öffentlichkeitsarbeit
2
Bildschirm
1
Brand identity
1
Computerspiel
1
Corporate reputation
1
Cosmetics
1
Creativity
1
Design aesthetics
1
Estimation
1
Experiment
1
Firmenimage
1
Kommunikation
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
15
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Dahlén, Micael
2
Ahn, Jungsun
1
Bernardin, Thomas
1
Besharat, Ali
1
Carlson, Les
1
Chang, Chingching
1
Coulter, Robin A.
1
Donavan, D. Todd
1
Eisend, Martin
1
Friberg, Lars
1
Jin, Hyun Seung
1
Kemp-Robertson, Paul
1
Krishnan, Shanker
1
Kumar, Anand
1
La Ferle, Carrie
1
Leshner, Glenn
1
Lindsey, Charles
1
Meling Samuelsen, Bendik
1
Micu, Camelia C.
1
Morales, Andrea C.
1
Nilsson, Erik
1
Olsen, Lars Erling
1
Peters, Sara
1
Price, Linda L.
1
Rosengren, Sara
1
Scott, Maura L.
1
Segijn, Claire M.
1
Sharma, Nazuk
1
Smit, Edith G.
1
Suh, Jaebeom
1
Varki, Sajeev
1
Voorveld, Hilde
1
Yoo, Chan Yun
1
Yorkston, Eric A.
1
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
60
International journal of advertising : the review of marketing communications
52
Journal of marketing communications
49
Journal of advertising research
40
The journal of brand management : an international journal
33
The journal of product & brand management
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of promotion management : JPM
32
SpringerLink / Bücher
28
Psychology & marketing
26
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
21
Journal of retailing and consumer services
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of advertising
16
Marketing : ZFP ; journal of research and management
15
European journal of marketing : EJM
14
Marketing letters : a journal of research in marketing
12
Asia Pacific journal of marketing and logistics
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Marketing intelligence & planning
11
Springer eBook Collection / Business and Economics
11
Journal of the Academy of Marketing Science
10
Research
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
9
International journal of sports marketing & sponsorship
9
Journal of historical research in marketing
9
Journal of marketing research : JMR
9
The journal of consumer marketing
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of marketing
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of strategic marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of hospitality management
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
The IUP journal of brand management : IJBRM
7
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
Saved in:
2
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
3
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
4
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
5
How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
Saved in:
6
Enhancing recall and recognition for brand names and body copy : a mixed-language approach
Ahn, Jungsun
;
La Ferle, Carrie
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 107-117
Persistent link: https://www.econbiz.de/10003766368
Saved in:
7
Wildfire 2008: creativity with a human touch
Bernardin, Thomas
;
Kemp-Robertson, Paul
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 131-135
Persistent link: https://www.econbiz.de/10003808362
Saved in:
8
Salient effects of publicity in advertised brand recall and recognition : the list-strength paradigm
Jin, Hyun Seung
;
Suh, Jaebeom
;
Donavan, D. Todd
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003708163
Saved in:
9
Promising attributes and experiences : attitudinal responses to functional versus experiential ad claims and the moderating role of involvement
Meling Samuelsen, Bendik
;
Olsen, Lars Erling
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 65-77
Persistent link: https://www.econbiz.de/10003986809
Saved in:
10
The Journal of Advertising : historical, structural, and brand equity considerations
Carlson, Les
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 80-84
Persistent link: https://www.econbiz.de/10010503333
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->