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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Konsumentenverhalten"
~subject:"Werbewirkung"
~subject:"Werbung"
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Konsumentenverhalten
Werbewirkung
Werbung
Advertising effects
12
Brand management
12
Markenführung
12
Advertising
7
Brand image
7
Markenimage
7
Advertising media
6
Werbeträger
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Dahlén, Micael
2
Ahn, Jungsun
1
Bernardin, Thomas
1
Besharat, Ali
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Carlson, Les
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Chang, Chingching
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Coulter, Robin A.
1
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Eisend, Martin
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
422
The journal of product & brand management
289
The journal of brand management : an international journal
280
Journal of retailing and consumer services
255
Psychology & marketing
98
Journal of marketing communications
86
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
80
International journal of hospitality management
77
Marketing intelligence & planning
71
SpringerLink / Bücher
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International journal of advertising : the review of marketing communications
66
Journal of strategic marketing
66
International journal of internet marketing and advertising : IJIMA
63
Journal of promotion management : innovations in planning and applied research
61
Journal of international consumer marketing
60
Journal of promotion management : JPM
59
Journal of the Academy of Marketing Science
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Marketing letters : a journal of research in marketing
54
International marketing review
51
Journal of marketing management : MM
51
Journal of advertising research
49
Journal of marketing
48
Journal of global marketing
47
International journal of consumer studies
46
The journal of consumer marketing
46
Cogent business & management
44
Journal of fashion marketing and management
44
The IUP journal of brand management : IJBRM
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
International journal of advertising : the quarterly review of marketing communications
39
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
European journal of marketing
35
International journal of retail & distribution management
35
Journal of Islamic marketing
35
Journal of international marketing
35
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ECONIS (ZBW)
16
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1
How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
Saved in:
2
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
Saved in:
3
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
4
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
5
How related multiscreening could positively affect advertising outcomes
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
Saved in:
6
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
7
Enhancing recall and recognition for brand names and body copy : a mixed-language approach
Ahn, Jungsun
;
La Ferle, Carrie
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 107-117
Persistent link: https://www.econbiz.de/10003766368
Saved in:
8
Wildfire 2008: creativity with a human touch
Bernardin, Thomas
;
Kemp-Robertson, Paul
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 131-135
Persistent link: https://www.econbiz.de/10003808362
Saved in:
9
Salient effects of publicity in advertised brand recall and recognition : the list-strength paradigm
Jin, Hyun Seung
;
Suh, Jaebeom
;
Donavan, D. Todd
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003708163
Saved in:
10
Promising attributes and experiences : attitudinal responses to functional versus experiential ad claims and the moderating role of involvement
Meling Samuelsen, Bendik
;
Olsen, Lars Erling
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 65-77
Persistent link: https://www.econbiz.de/10003986809
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