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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"United States"
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Advertising
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
27
NBER working paper series
25
Working paper / National Bureau of Economic Research, Inc.
25
International journal of advertising : the quarterly review of marketing communications
24
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
The advertising and consumer culture reader
8
The journal of law & economics
8
CESifo working papers
7
International journal of industrial organization
7
Journal of business research : JBR
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of media economics
7
Working paper
7
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Southern economic journal
6
Advances in applied microeconomics : a research annual
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural & food industrial organization
4
Journal of agricultural and applied economics
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Review of industrial organization : RIO
4
The journal of industrial economics
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ECONIS (ZBW)
26
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1
Impact of
advertising
metaphor on consumer belief : delineating the contribution of comparison versus deviation factors
Phillips, Barbara J.
;
McQuarrie, Edward F.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10003833412
Saved in:
2
The effect of
advertising
appeals in activating self-construals : a case of bicultural Chinese Generation X consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 63-81
Persistent link: https://www.econbiz.de/10003833477
Saved in:
3
Community stakeholder responses to advocacy
advertising
: trust, accountability, and the Persuasion Knowledge Model (PKM)
Miller, Barbara
;
Sinclair, Janas
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 37-51
Persistent link: https://www.econbiz.de/10003863797
Saved in:
4
Comparison of the paths from consumer involvement types to ad responses between corporate
advertising
and product
advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
Saved in:
5
Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia
;
Russell, Dale W.
;
Grube, Joel W.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
Saved in:
6
The impact of medium context on bilingual consumers' responses to code-switched
advertising
Bishop, Melissa M.
;
Peterson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
Saved in:
7
The use of dead celebrities in
advertising
and marketing : balancing interests in the right of publicity
Petty, Ross D.
;
D'Rozario, Denver
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
Saved in:
8
Measuring soft-sell versus hard-sell
advertising
appeals
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Robert
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
Saved in:
9
Personification in
advertising
: using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
10
Mitigating the effects of advergames on children : do
advertising
breaks work?
An, Soontae
;
Stern, Susannah
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009009163
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