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The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge; Kramer, Thomas - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
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Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin; Belk, Russell W. - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
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Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
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What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai; Lim, Elison Ai Ching - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
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A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.; Merchant, Altaf - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
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"Being hooked" by editorial content : the implications for processing narrative advertising
Chang, Chingching - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
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Impact of advertising metaphor on consumer belief : delineating the contribution of comparison versus deviation factors
Phillips, Barbara J.; McQuarrie, Edward F. - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 49-61
Persistent link: https://www.econbiz.de/10003833412
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The effect of advertising appeals in activating self-construals : a case of bicultural Chinese Generation X consumers
Zhang, Jing - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 63-81
Persistent link: https://www.econbiz.de/10003833477
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The current state of advertising ethics : industry and academic perspectives
Drumwright, Minette E.; Murphy, Patrick E. - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 83-107
Persistent link: https://www.econbiz.de/10003833481