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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
547
SpringerLink / Bücher
344
Online Information Review
315
Journal of advertising research
295
Industrial marketing management : the international journal for industrial and high-tech firms
273
European Journal of Marketing
257
Journal of marketing communications
252
International journal of advertising : the review of marketing communications
228
Telecommunications policy : the international journal of digital economy, data sciences and new media
221
Journal of strategic marketing
209
International journal of advertising : the quarterly review of marketing communications
204
Journal of Consumer Marketing
201
European journal of marketing : EJM
197
Journal of advertising
193
Journal of marketing
178
Journal of retailing and consumer services
175
Management science : journal of the Institute for Operations Research and the Management Sciences
175
Europäische Hochschulschriften / 5
170
Marketing Intelligence & Planning
170
NBER working paper series
154
Journal of marketing management : MM
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
143
Journal of the Academy of Marketing Science
140
Strategic Direction
140
Working paper / National Bureau of Economic Research, Inc.
133
NBER Working Paper
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
131
Aslib Proceedings
127
Information economics and policy : IEP
121
Marketing intelligence & planning
121
Gabler Edition Wissenschaft
117
The journal of business & industrial marketing
117
MPRA Paper
116
International journal of internet marketing and advertising : IJIMA
113
Journal of promotion management : JPM
113
Jahrbuch der Absatz- und Verbrauchsforschung
112
Journal of marketing research : JMR
107
Psychology & marketing
102
European journal of operational research : EJOR
101
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ECONIS (ZBW)
187
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1
How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
Saved in:
2
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
3
How related multiscreening could positively affect
advertising
outcomes
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 455-472
Persistent link: https://www.econbiz.de/10011798703
Saved in:
4
Integrating
advertising
and publicity : a theoretical examination of the effects of exposure sequence, publicity valence, and product attribute consistency
Kim, Jooyoung
;
Yoon, Hye Jin
;
Lee, Sun Young
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003962685
Saved in:
5
Language choice in
advertising
for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
Saved in:
6
Painting your point : the role of color in firms' strategic responses to product failures via
advertising
and marketing communications
Puzakova, Marina
;
Kwak, Hyokjin
;
Ramanathan, Suresh
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 365-376
Persistent link: https://www.econbiz.de/10011633824
Saved in:
7
Conceptualizing the evolution and future of
advertising
Kumar, V.
;
Gupta, Shaphali
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011591599
Saved in:
8
Mistaken inferences from
advertising
conversations : a modest research agenda
Johar, Gita Venkataramani
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 318-325
Persistent link: https://www.econbiz.de/10011591601
Saved in:
9
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
Saved in:
10
Long live creative media choice : the medium as a persistent brand cue
Dahlén, Micael
;
Friberg, Lars
;
Nilsson, Erik
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10003863813
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