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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising
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Dahlén, Micael
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Laczniak, Russell N.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
260
International journal of advertising : the review of marketing communications
243
International journal of advertising : the quarterly review of marketing communications
198
Journal of business research : JBR
197
Journal of advertising
192
Journal of marketing communications
163
Marketing science
114
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
NBER working paper series
96
Journal of promotion management : JPM
88
Management science : journal of the Institute for Operations Research and the Management Sciences
88
SpringerLink / Bücher
82
Working paper / National Bureau of Economic Research, Inc.
80
Journal of marketing
79
NBER Working Paper
76
Journal of retailing and consumer services
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
73
Journal of marketing research : JMR
71
Journal of promotion management : innovations in planning and applied research
71
European journal of marketing : EJM
69
Psychology & marketing
69
Journal of current issues and research in advertising : JCIRA
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
International journal of internet marketing and advertising : IJIMA
65
Jahrbuch der Absatz- und Verbrauchsforschung
59
Journal of current issues and research in advertising
57
Health marketing quarterly
56
Journal of business ethics : JOBE
56
International journal of industrial organization
54
CESifo working papers
52
Marketing : ZFP ; journal of research and management
49
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
46
Working paper
46
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Applied economics
39
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
39
Journal of economic behavior & organization : JEBO
38
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ECONIS (ZBW)
176
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1
Covariance-based structural equation modeling in the Journal of advertising : review and recommendations
Hair, Joseph F.
;
Babin, Barry J.
;
Krey, Nina
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 163-177
Persistent link: https://www.econbiz.de/10011686516
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2
Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
Holiday, Steven
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012004092
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3
The Journal of Advertising and the development of advertising theory : reflections and directions for future research
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 429-433
Persistent link: https://www.econbiz.de/10011410233
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4
Trends in advertising research : a longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010
Kim, Kyongseok
;
Hayes, Jameson L.
;
Avant, J. Adam
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 296-316
Persistent link: https://www.econbiz.de/10010408859
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5
Research and publishing in the Journal of Advertising : making theory relevant
Stafford, Marla Royne
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 269-273
Persistent link: https://www.econbiz.de/10011486909
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6
Responsibility and brand advertising in the alcoholic beverage market : the modeling of normative drinking behavior
Ringold, Debra Jones
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 127-141
Persistent link: https://www.econbiz.de/10003708191
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7
A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
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8
Community stakeholder responses to advocacy advertising : trust, accountability, and the Persuasion Knowledge Model (PKM)
Miller, Barbara
;
Sinclair, Janas
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 37-51
Persistent link: https://www.econbiz.de/10003863797
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9
How product trial alters the effects of model attractiveness : an adapted etic approach in Romania
Micu, Camelia C.
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10003863803
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10
Measuring trust in advertising : development and validation of the ADTRUST scale
Soh, Hyeonjin
;
Reid, Leonard N.
;
King, Karen Whitehill
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 83-103
Persistent link: https://www.econbiz.de/10003863807
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