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Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
Peters, Sara; Leshner, Glenn - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 113-130
Persistent link: https://www.econbiz.de/10009778545
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Comment : advertising, communication, and brands
Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael; Rosengren, Sara; Törn, Fredrik; … - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
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Enhancing recall and recognition for brand names and body copy : a mixed-language approach
Ahn, Jungsun; La Ferle, Carrie - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 107-117
Persistent link: https://www.econbiz.de/10003766368
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Projecting authenticity through advertising : consumer judgements of advertisers' claims
Beverland, Michael B.; Lindgreen, Adam; Vink, Michiel W. - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 5-15
Persistent link: https://www.econbiz.de/10003708152
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Children's responses to advertising in social games
Rozendaal, Esther; Slot, Noortje; Reijmersdal, Eva A. van; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
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Seeing without looking : the effects of hemispheric functioning on memory for brands in computer games
Yoon, Gunwoo; Vargas, Patrick T. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 131-141
Persistent link: https://www.econbiz.de/10009778542
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Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
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What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai; Lim, Elison Ai Ching - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 71-84
Persistent link: https://www.econbiz.de/10003732325